Sr Mgr. Acquisition Marketing

2 weeks ago

United Kingdom MINDBODY, Inc. Full time

We're revolutionizing the fitness & wellness industry, and we’re looking for talented people to help us do it. Creativity, collaboration, camaraderie—on the Marketing team we live our company values, developing and delivering strategic initiatives in a dynamic, data-led environment. Driven by growth and innovation, our projects move quickly and adapt to the ever-changing landscape of B2B & consumer marketing. Our goal is to reinforce the company’s position as the world’s most trusted software provider for fitness, beauty, and wellness. If you're the ideal candidate, you should be highly analytical with a range of experience in marketing innovation and optimization and a passion for mastering the skills and technologies of Growth Marketing. This role also offers an exceptional learning curve for a candidate willing to take on the challenge of building and reshaping Mindbody's digital presence.
Hit global acquisition targets via highly effective Ideation, execution, and management of strategic marketing programs.
Test, learn, and scale channel and market expansion via agile experimentation and rigorous quantitative analysis.
Drive demand generation and account-based marketing (ABM) campaigns, including Paid Social, Display, Affiliates, Video, and others.
Engage demand capture channel owners as necessary on key aspects of our global growth strategy, especially in APAC and EMEA.
Create monthly marketing plans, obtain consensus for roadmaps, and articulate performance to cross-functional leadership as part of monthly business reviews and ad hoc analyses.
Continuously monitor marketing programs and improve their effectiveness by optimizing investments, targeting, and messaging.
Develop a nuanced understanding of our target customers through research and analysis of the multi-channel buyer journey.
Ensure accurate tracking and reporting of campaign performance; Collaborate with the Product Marketing and Creative teams to deliver the most effective message to our target customers.
Develop a partnership with the Sales team to gather qualitative feedback on prospects and ensure that high-quality leads are being delivered.
Work with the Marketing Technology and Operations team to define the infrastructure and processes necessary for channel operation and measurement.
6-8 years of experience in digital marketing and/or similarly analytical domains.
~ Demonstrable results in driving pipeline-building programs and conversion.
~ Experience leveraging basic statistical analysis as part of marketing program experimentation.
~ Expert knowledge of how to deploy the right marketing channel, at the right time, for the right prospect and aligning marketing programs to a sales cycle.
~ A talent for efficiently triangulating a wide range of data sources to generate compelling insights and recommendations.
~ Outstanding communication, collaboration, attention to detail, and project management skills.

#We highly value diversity at our company and encourage people of all different backgrounds, experiences, abilities and perspectives to apply. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, or other protected characteristics.

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