Head of Brand

4 weeks ago


United Kingdom Rixo Limited. Full time

RIXO's story began in the London living room of best friends Henrietta &Orlagh, born from their passion for vintage.
Our philosophy is making all our customers feel the best version of themselves. Filling a gap in the contemporary market with feminine shapes and high-quality materials from everyday to Occasion wear. Always inclusive, always empowering, we create a fusion of original hand-printed and timeless silhouettes to flatter every woman, irrespective of age, season, size, nationality or time of day.
We're looking for a dynamic and creativeMarketing Manager to oversee the marketing lifecycle at RIXO. You'll be involved from beginning to end, collaborating with our Creative and Digital teams. You'll help planning and executing campaigns, analysing the ROI and ensuring communication is clear across the business.
What you'll be doing:

Calendar management - You'll take overall responsibility for our annual content plan androlling it out for all brand coms across the business.
Implementing the marketing campaigns from concept to final analysis and refinement, building business case for new strategies and assigning relevant KPIS/success measures.
Organising teaser campaigns pre their launch date for all product go lives
Strategy development and planning of campaigns that can promote the business and generate traffic.
Creating and implementing key brand guidelines.
You will lead activities that conceptualize innovative ideas to engage our customers and driving our social following and subscriber data base.
Proofreading all copywriting and ensure TOV is correct.
Working with the digital team to monitoring web traffic and metrics to identify best practices and content success.
Support product launches, brand partnerships, store events, and influencer activations.
Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies.
Partner with email, performance marketing, and web teams to design, test, and evolve lead-nurturing tactics.
Drive collaboration cross functionally.
What we're looking for:

You have proven experience in a Marketing Manager role for a contemporary womenswear brand with experience in managing a marketing calendar
You have a creative, "on brand" eye and have an understanding of the RIXO brand
You have excellent relationship and are a collaborative team player
You are able to communicate effectively and can inspire stakeholders at all levels in a professional manner
You are comfortable managing multiple projects at once and are solutions focused
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