Head of Brand

4 weeks ago

United Kingdom FOODCHAIN Recruitment Full time

Are you ready to lead the way in shaping brand identity and enhancing customer experiences? Look no further

Foodchain Recruitment are recruiting for a Head of Brand and Customer Experience to join their client within the UK food sector, in a newly created senior Marketing role.

LOCATION: Based 2-3 days in the office per week - either in Wolverhampton or Bedford.

THE ROLE:

As the Head of Brand and Customer Experience , you will be responsible for developing and executing strategies for a portfolio of brands that enhance the visibility, reputation, and customer experience across all channels ensuring their business provides exceptional customer service and positive interactions between customers and their brand.

You will lead a team of talented professionals and collaborate closely with various departments to ensure consistent and effective communication to their target audience.

KEY RESPONSIBILITIES:

​

1. Brand Strategy and Management:

Brand Development:  You will be responsible for crafting and evolving the brand strategy, including defining brand values, positioning, and messaging.

Brand Consistency:  Ensuring that the brand is consistently applied across all touchpoints, including in-store experiences, marketing campaigns, packaging, and digital platforms.

Brand Equity:  Monitoring and managing brand equity by tracking customer perceptions, brand awareness, and loyalty.

Competitive Analysis : Keeping a close eye on competitors' branding efforts, market trends, and consumer preferences to stay relevant and adapt the brand strategy accordingly.

​

2. Customer Experience and Engagement:

Customer-Centric Approach : Focusing on delivering exceptional customer experiences is vital. You will work on understanding customer needs, preferences, and pain points to shape the overall customer journey.

Customer Engagement : Implementing strategies to engage customers at various touchpoints, such as in-store interactions, online platforms, and social media. This may involve loyalty programs, feedback mechanisms, and personalised marketing efforts.

Feedback and Improvement:  Collecting and analysing customer feedback to identify areas for improvement in

products, services, and the overall customer experience. This feedback loop helps in enhancing customer satisfaction and loyalty.

Identify and implement technology solutions  that enhance the customer experience, such as mobile apps, online ordering, and self-checkout options.

​

3. Marketing and Communication:

Marketing Strategy:  Developing and executing marketing strategies that align with the brand's objectives and target audience. This includes traditional marketing, digital marketing, and social media campaigns.

Content Creation : Overseeing the creation of compelling and relevant content that resonates with the target audience. This content can be in the form of advertising, social media posts, blog articles, videos, and more.

ABOUT YOU:

Experience in brand management, customer communication, or a related role within the agency, retail, or foodservice industry.

Proven track record of developing and implementing successful brand and communication strategies.

Strong leadership and team management skills.

Excellent written and verbal communication abilities.

Ability to analyse data and use insights to drive decision-making.

Creative thinker with a keen eye for detail.

Familiarity with the latest marketing and communication technologies and trends.

​

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