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Account Director
4 months ago
Job Title: Public Relations Account Director, Up to £50,000, Hybrid, 3 days in office, 2 working from home The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below. 12 month MAT cover. We are seeking a highly experienced and talented Senior Public Relations Account Director to join a renowned integrated creative agency. As a Senior Account Director, you will play a crucial role in leading and developing our public relations team while implementing effective strategic communication plans for a diverse base of bluechip clients across B2B and B2C enviroments within a wide range of different sectors including; retail, travel, beauty and many more Key Responsibilities:
- Lead a team of dedicated professionals to create and implement innovative public relations strategies, ensuring client objectives are met and exceeded.
- Develop comprehensive strategic communication plans that align with clients' objectives and the agency's overall vision.
- Oversee the creation of impactful and persuasive press releases, copywriting, and content development in collaboration with our creative and marketing teams.
- Drive successful media relations strategies, fostering relationships with key journalists and industry influencers to secure high-quality media coverage.
- Monitor and analyse media coverage and trends, providing timely feedback to clients and making suitable adjustments to campaigns as needed.
- Act as the main point of contact for clients, building strong relationships and conducting regular progress meetings to ensure client satisfaction and retention.
- Collaborate with cross-functional teams to align messaging and PR efforts with larger marketing and communications strategies.
- Stay up-to-date with industry trends, best practices, and competitors to identify new opportunities and optimize PR tactics.
- Manage budgets, timelines, and internal resources effectively to meet clients' needs within designated timeframes.
- 8+ years proven experience working within client services
- 8+ years PR and Communications experiene
- At least 3+ years as an Account Director
- Agency experience is beneficial
- Demonstrable success in creating and executing effective strategic communication plans.
- Strong background in press releasing, copywriting, and content development for various channels and platforms.
- Excellent written and verbal communication skills with exceptional attention to detail.
- Proven ability to build and maintain strong relationships with clients, media professionals, and internal teams.
- Experience managing budgets and resources, ensuring projects are delivered on time and within budget.
- Strong analytical and problem-solving skills, with the ability to identify trends, measure results, and make data-driven recommendations.
- Knowledge and understanding of industry-specific tools and technologies for media monitoring and analysis.
- A passionate, creative, and forward-thinking mindset with a desire to stay ahead of industry
