Lead Marketing Assistant

2 weeks ago

Newcastle upon Tyne, United Kingdom Honor Search Ltd Full time

Job Description (Marketing Executive, Decarbonisation Events, Email, Social, CMS, Website, Content, Social Media)

~ Perm- Hybrid - Newcastle
~1y + in Events, B2B, content, social, CMS etc
~ Working under head of Marketing - full training
~£25k base (£30k with bonus) - Paid Quarterly


Company:

Their mission is to accelerate industrial decarbonisation. They are a global membership and events platform that supports CO2-intsenive sectors as they decarbonise.
Launched in January 2020, they are a growing start-up with an experienced team bringing expertise in network-building, content creation, in person/virtual experiences and data products.
Their focus is on sectors including cement, metals, refining, chemicals, glass and ceramics – all of which face significant challenges if they are to decarbonise and meet their net-zero goals.
They support leaders in these sectors tasked with decarbonisation via a private members network, live and virtual events, reports, webinars and a podcast series.
The business growth in the past 3 years has been phenomenal and they are on a mission to keep this going and support those driving decarbonisation to make a difference.

The Role

Are you a quick learner with a love of brand building and digital marketing? Are you persuasive - someone who loves talking to clients and prospects to help promote brand and product? Do people use these words when talking about your strengths – results-driven, creative analytical, purposeful, ambitious, meticulous & committed?
If you're someone who wants to be more than a 'cog in a wheel' at work, who wants their ideas to be heard and implemented right from the start of your career,
As Marketing & Events Executive, you'd have two key objectives; to increase our brand awareness and drive revenue across all their products from events and membership to webinars and reports, as well as supporting with the event logistics and branding.
The role requires a keen interest in marketing, client contact and branding strategies in a start-up business, with combined enthusiasm for driving business growth.
You must have a commercial mindset and excellent communication skills.
In a start-up, virtual environment you need to be a self-starter and employ a proactive approach to every task.

Responsibilities include:

Website Management & Optimisation – Support with keeping the websites up-to-date with the
latest podcast episodes, speaker headshots, pdfs etc and ensuring search engine optimization
through metadata tagging and file size management to improve speed.
Social Media Management – Developing and taking ownership over the social content calendar.
Regular posting across their product portfolio and in relation to
news/themes/partner activity, always reinforcing their mission.
Email Marketing – Supporting with the build, execution and reporting of emails across events,
webinars, reports and DLN. Including but not limited to launch emails, reminders, automated
emails and workflows.
Stakeholder Management & Collaboration – Conduct due diligence of potential venues, new
media partners and knowledge partners, assessing the opportunity. Support with sponsor,
marketing partners and speaker deliverables. This will include liaising with partners on a regular
basis to ensure their fulfil the partnership and extract as much value as possible.
Reporting & Analytics – Weekly reporting across all marketing activity, along with social media,
website stats, email engagement. The objective here is to support the Marketing Director to
make decisions based on analytics. Conduct post event analysis across marketing activity across
all channels and events. Take a lead on the curation of sponsor reports following paid activity,
with emphasis being on the positive results.
Data Management - Briefing in new research projects and management of what’s outstanding,
numbers returned and timelines of projects. Take ownership over list creation in Hubspot to
support other functions and to monitor results.

Key performance indicators

Data-driven marketing decisions, supporting budget management and optimisation
Improved website loading speed and search results through website management
Increase and more varied social content, leading to more consistently high engagement
Clear tracking of partner deliverables to ensure they deliver and receives value
Identifying new opportunities to drive revenue through partners and/or new channels or messaging

Our Values:

• Entrepreneurial
• Commercial
• Solution-focused
• A* Execution
• Results-driven
• Collaborative
• Accountable
• Organised
• Autonomous
• Resourceful

Package:

• 25 days Holiday per year plus bank holidays plus additional holiday between Christmas and New
Year.
• Opportunity to contribute purposefully to issues surrounding climate and decarbonisation
• Mentoring from senior team and Founder
• Development and training opportunities and plenty of career growth as the business expands
• Competitive salary and bonus scheme, stakeholder pension plan

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