Content Officer
3 weeks ago
At British Cycling we’re on a mission to bring the joy of cycling to everyone, inspire the next generation and stage world-leading events.
We represent a community of more than 130,000 members and the 23 million people who ride a bike nationwide – whether they’re racing, riding for fun, getting from A to B or competing for medals with the Great Britain Cycling Team.
Sitting in our External Affairs directorate, our marketing team works tirelessly to promote British Cycling, telling great stories about our members, programmes and impact, elevating the profile of our work.
Content Officer
As our Content Officer, you will be a key member of the marketing team supporting the Customer Engagement Manager to plan and implement effective customer communications to engage members, volunteers, and ticket-buyers.
About you
- You’re passionate about writing and the power that words can have, with skills to bring narratives to life through written content.
- Design and delivery are important to you, and you understand the importance of brand protection.
- You have excellent communication and organisational skills, with an attention for detail.
- You’ll have experience planning and executing written content pieces, and publishing across multiple platforms (including website and email).
- Ideally you will have two years’ or more professional experience, having completed a degree in communications or similar.
- You’re proficient in using content and customer management systems, with technical skills to align data management with great user experiences.
- While an understanding of cycling is preferable, it’s essential you have a passion for highlighting the impact of sport and physical activity.
What will you be doing?
- Planning, researching and writing website content to meet British Cycling objectives. These are to engage and support members, attract new fans to the sport and demonstrate the breadth of work British Cycling does across the community.
- Optimising customer journeys to ensure that British Cycling’s varied communities are supported.
- Supporting the Customer Engagement Manager to execute a comprehensive email comms plan that supports multiple stakeholders across the organisation and delivers commercial obligations.
- Optimising assets, including email creation, website editing and data management.
- Proofread an array of comms being distributed to British Cycling stakeholders including members, clubs, volunteers and partners.
- Work as part of a passionate in-house marketing team to deliver best-in-class content to our members and beyond.
- Our work isn’t always 9-5, so occasional evening and weekend work will be required (with time off in lieu).
What are the perks?
- Cycle to Work Scheme
- Cycling and outdoor industry discounts
- Generous holidays (25 days + Bank Holidays)
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