Social Media Writer

We are looking for a Regional Identity Writer to join us at the Liverpool Echo . In this role, you’ll uncover and craft audience-first stories that truly resonate across Merseyside—creating impactful content in text, video, audio/podcasts, social and live updates. You’ll tailor every piece for web, app, socials, newsletters and streaming so more people can find it, engage with it and respond—amplifying our positive impact across the region.
If you are a curious, community-minded and experienced reporter with a deep understanding of the Liverpool City Region, we want to hear from you
This role is based in our Liverpool city centre Hub and we are therefore open to candidates based in and around Liverpool.
Every day, our trusted news, stories and content connect with millions of people where they live - whether that’s on their social feed or at their neighbourhood newsstand; through their local community or their take on the hot topic of the day.
We're home to more than 120 trusted brands - from household names like the Mirror, Express, Daily Star and Daily Record, to local titles like the Manchester Evening News, MyLondon, BelfastLive and brands making a splash in the US like the Irish Star.
It's our ability to understand people and the things that matter to them that makes us the UK and Ireland's largest commercial news publisher. We reach 70% of the UK's online population and speak to over 100 million social followers around the world. As a modern media organisation, we're much more than just news. And it takes a wide range of people and skills to serve diverse audiences, customers and communities like we do.
We’ll help you build a career that works with your life, while giving you the space to create and grow.
You will source and tell stories that resonate with a Liverpool City Region audience, engaging as many people as possible and building communities both online and in real life to share published stories and engage readers in meaningful conversations about them. You will tell stories in multiple formats, including real-time live blogs, articles, video, audio and pictures, ensuring every piece of content is thoroughly researched, balanced and in line with the IPSO Code.
You will pitch data-led story ideas to grow your performance metrics (for example, page views and revenue). You will utilise AI tools, in line with company policies, to optimise content creation, improve accuracy and efficiency, and deliver engaging articles that resonate with our audience. 
You will create engaging affiliate content that aligns with the brand and guidelines, driving traffic to partner sites and generating revenue through affiliate strategies; you will research product features, understand target audiences, and craft compelling content that encourages click-throughs and conversions. You will tailor content for off-platform channels to enhance audience reach and engagement and, where approved by a senior editor, distribute this content while maintaining editorial standards. You will consider the role of audio and video for every story, capturing or curating basic footage where appropriate to engage our audiences.
You are an experienced NCTJ qualified reporter with up to date UK media law knowledge and ideally with 100 wpm shorthand (or be working towards this). You have a proven track record of writing Liverpool focused digital news content in a fast-paced newsroom environment. 
You have demonstrable experience working with a CMS, shooting video, taking pictures and utilising social media to boost your content. You are an expert on all things Liverpool City Region and ideally possess a full UK driving licence that allows you to cover stories across Merseyside with ease. 25 days' holiday (plus bank holidays) , as well as an extra day after you've been with us for three, five and 10 years. We also have a scheme to help you buy extra holiday if you want to.
~ An extra day's paid leave each year to volunteer for a cause close to your community or your heart.
~ Big moment day - an extra day’s paid leave for a moment that matters to you - like getting married, moving house or welcoming a new addition to the family (human or furry)
~ Bonus scheme - you'll get a stake in our success and a chance to add to your annual earnings.
~ Help saving for your retirement - we'll match your company pension contributions up to 6% and you can contribute through salary sacrifice.
~ Supportive and progressive people policies - we’re proud to have a range of policies to support people in their lives in and outside work, including enhanced family leave and policies to promote flexibility, inclusion and progression. We believe you shouldn’t have to wait to join us to know what to expect from us, which is why we share this overview of the policies we have in place to support families and carers . A healthcare cash plan - giving you money back for a range of medical expenses and fast access to doctor's appointments.
~ Car lease scheme - you can buy a brand new electric or hybrid car through our leasing partner, and pay for it through salary sacrifice.
~ Wellbeing support - including a 24/7 assistance programme for you and your family.
~ Access to lots of discounts - including 15% off with Reach's very own online marketplace, Yimbly, where you can buy everything from homewares to beauty products.
~ Reach plc believes diversity brings benefits for our customers, our business and our people. This is why we are committed to being an inclusive employer and encourage applications from all suitable applicants irrespective of background, circumstances, age, disability, gender identity, ethnicity, religion or belief and sexual orientation.