Project Operation Specialist

3 weeks ago


Peterborough Cambridgeshire, United Kingdom Compare The Market Limited Full time

Our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.
It’s why we’re on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves
We are recruiting for CRM Operations Specialist (Salesforce Marketing Cloud). You will play a crucial role in creating targeted customer audiences and supporting the build of creative content for CRM campaigns across various channels, including email, push notifications, on-site, and in-app targeted content, as well as audience creation for performance channels.
Utilise advanced tools and strategies to identify and create well-defined customer audiences for various CRM campaigns, ensuring precision and relevance in targeting efforts.
• Implement optimal methods for audience identification and segmentation, ensuring that CRM campaigns are accurately targeted and highly personalised
• Daily build of automated campaigns alongside manual, one-off campaigns, collaborating in the creation and optimisation of creative content for CRM campaigns, ensuring alignment with customer needs and campaign objectives.
• Leverage proficiency in Salesforce Marketing Cloud, MovableInk, and email HTML to optimise campaign operations and build campaigns.
• Support CRM campaign operations across various channels, ensuring consistency, quality, and customer focus across all touchpoints.
• Stay abreast of the latest trends, tools, and best practices in CRM operations, continuously enhancing skills and knowledge to contribute to departmental innovation and excellence.
• Accountable for ensuring CRM campaigns are fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data
Demonstrable experience of CRM principles and strategies, with a specific focus on audience creation and content development across multiple channels.
• High level of proficiency in CRM platforms, tools, and technologies, including Salesforce Marketing Cloud, MovableInk, and email HTML
• Strong analytical skills with proven ability to analyse data and customer insights to ensure CRM campaigns are accurately targeted and highly personalised
• Working knowledge of data manipulation through SQL
• Ability to work on multiple complex projects
• You’ll have the tools and autonomy to drive your own career, supported by a team of amazingly talented people.
For us, it’s not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid CSR (Community and Social Responsibility) days, we’ve pretty much got you covered
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