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Project Performance Specialist

5 months ago

Peterborough Cambridgeshire, United Kingdom Compare The Market Limited Full time

Our purpose is to make great financial decision making a breeze for everyone, and that purpose drives us every day.
It’s why we’re on a mission to create an automated quoting engine, with the simplest of experiences, wrapped in a brand everyone loves
We are recruiting for a CRM Campaign Specialist. You’ll be an instrumental part of the CRM department’s transformation, focusing on customer-centric approaches and personalised communications for a pillar of specialised campaigns. The emphasis will be on orchestrating campaigns that transcend traditional boundaries, leveraging email, push notifications, on-site, and in-app targeted content, as well as audience creation for performance channels.
Creation, organisation, and execution of CRM campaigns, ensuring that each campaign is crafted and aligned with strategic objectives.
• Harness the power of data to inform campaign strategies, ensuring that campaigns are precisely tailored to resonate with target audiences and optimised for performance.
• Leverage tools such as Salesforce Marketing Cloud & MovableInk to augment the quality, reach, and personalisation (through dynamic content) of CRM campaigns.
• Conduct comprehensive analysis to gauge campaign performance, distilling insights that can be leveraged for the refinement of future campaigns.
• Collaborate seamlessly with various internal teams or agile delivery squads, ensuring that campaigns are coherent, aligned, and collectively driving toward overarching organisational goals with hands on hands-on lead of the creation of world-class CRM campaigns
• Accountable for ensuring that each CRM campaign is fully compliant with FCA, GDPR, regulatory, and organisational standards, with robust safeguards for customer data
High level of proficiency in CRM principles, strategies, tools and technologies, and their application in crafting exceptional campaign experiences.
• Strong analytical skills with proven ability to analyse data and customer insights to assess campaign effectiveness and drive future campaign development
• You’ll have the tools and autonomy to drive your own career, supported by a team of amazingly talented people.
For us, it’s not just about a competitive salary and hybrid working, we care about what matters to you. From a generous holiday allowance and private healthcare to an electric car scheme and paid CSR (Community and Social Responsibility) days, we’ve pretty much got you covered
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