Lead Marketing Specialist

4 weeks ago


United Kingdom Aptean Full time

Lead Marketing Specialist (full-time)
Aptean is one of the world’s leading providers of purpose-built, industry-specific software that helps manufacturers and distributors effectively run and grow their businesses. We’re growing across the globe and expanding our talented marketing team in the UK. We’re looking for a results-focused Lead Marketing Specialist to expand and accelerate our UK demand generation strategy. This role is ideal for a strategic and energetic individual, highly skilled in marketing program development, execution and measurement, who thrives in a fast-paced, global environment.
Lead, develop and execute UK marketing programs to generate qualified leads and pipeline growth for our leading industry solutions.
Create and optimise innovative 1-to-Many Account Based Marketing (ABM) programs leveraging a mix of Paid Media, Social Media, Webinars, Events and other initiatives, with compelling messaging that resonates with target segments and personas
Measure and monitor ABM digital journeys to optimise conversion into opportunities and revenues
Lead SaaS migration marketing campaigns to existing customers with tailored targeting and messaging
Develop customer marketing programs including customer references, cross/up sell initiatives, events, product launches and more
Collaborate with Regional and Corporate Marketing teams (Product, Digital, Content/ABM) to create content to attract and engage buyers through the funnel
Review, measure, refine and optimize quarterly marketing programs to achieve growth targets and align with marketing budgets
Build collaborative relationships with the global marketing, ADR and sales teams and manage external vendor relationships
Stay well-informed on marketing trends and emerging technologies to incorporate into the strategy for optimizing the company’s marketing investment
5-7 years experience of ABM programs for a hyper growth SaaS/Tech B2B, ERP/Software organisation, with accountability for achieving lead acquisition goals and building critical pipeline
~ Proven success generating demand through both digital channels (email, paid and organic search, display media, social, online events and distributed content marketing) and offline channels (events, tradeshows)
~ Strong campaign planning and project management skills, able to prioritise and manage multiple projects and stakeholders
~ Excellent written and verbal communication skills in English
~ Commitment to teamwork and experience of working within an international matrix management environment
~ Proficient in leading Marketing technology stacks including marketing automation (Marketo), PowerBI, and SalesForce CRM
~ Degree or equivalent level qualification in marketing or business

Comprehensive onboarding plan in place from the very first day to help you acclimate and understand new responsibilities
Career development opportunities, including Individual Development Plan and Career Pathways program, as well as access to online training courses
Range of benefits including Private Medical Insurance, Pension Scheme, Group Life Insurance, Group Income Protection
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  • United Kingdom Aptean Full time

    Overview Lead Marketing Specialist (full-time) Location: Birmingham About Aptean Aptean is one of the world’s leading providers of purpose-built, industry-specific software that helps manufacturers and distributors effectively run and grow their businesses. To learn more about Aptean and the markets we serve, visit About the role We’re growing...

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