Apprentice Marketing Executive

2 weeks ago


Bury Greater Manchester, United Kingdom JD Sports Fashion Full time

Focusing specifically on the UK market the purpose of this role is to work closely with the wider Influencer and Talent Marketing team across Influencer campaigns. Aligning with the Influencer and Talent Marketing Manager and Senior Influencer and Talent Marketing Executives this role requires an understanding of the Influencer landscape and direct experience working with Influencers.
The key objective is to manage small / mid-tier Influencer campaigns on behalf of the JD UK Influencer and Talent Marketing team. Aiming to align campaigns with the overarching Influencer and JD Marketing strategies and may focus on a specific sector within the business (e.g. sports, 3rd party brand etc).
Together with the Senior Influencer and Talent Marketing Exec(s) and Influencer and Talent Marketing Manager(s), support in developing campaigns which successfully increase JD brand awareness, social engagement, follower growth and website traffic.
Possess an understanding of digital, retail and / or OOH landscapes and use this knowledge to implement / develop campaigns.
Develop relationships within the wider business, working with teams such as Social, Third Party Brand and Activations.
Managing conversations and content
Work closely with – and understand the needs of – the wider Multi-Channel / Marketing team(s)
Low-high tier campaigns may be defined by factors such as budget(s), senior / multiple stakeholder investment, third party brand association etc.
For higher tier campaigns this may include support / mentoring from senior members of the team
Planning and budget management of several internal and external projects with ability and confidence to negotiate vs. budget.
Comfortable and proactive in collating campaign results and ability to present these back to Influencer and Talent Marketing Manager / Lead respectively. With support this may include additional senior stakeholder feedback.
Establish and track KPIs and best practices for performance evaluation.
Ensure the JD UK Influencer pool is kept true to brand, fresh and is diverse.
Attending key JD / brand events / activations where Influencer talent is required – this may include international travel.
The role may – at times – and as part of development allow for direct management and / or mentorship of junior members of the team for periods of time.
Knowledge of the JD brand; An interest in and understanding of the current Influencer industry and possessing a genuine interest in Influencer marketing
1 year(s), working in an ecommerce environment with a history in Influencer & Talent Marketing
Good project management skills, organised and able to manage multiple projects


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