Category Development Manager

3 weeks ago

London, United Kingdom Vertical Advantage Full time
Job Description

The Business:

I've partnered with a category leading FMCG business working in the Food & Drink industry that own some of the most well known brands in the category. The company generate a turnover of well over £1 billion and is a business that offers loads of great benefits, an exciting culture, training, and progression opportunities.

The Role:

You will be focussed on unlocking category value and growth opportunities with impulse retailers through the translation of market data & insight into actionable plans.

You will need to broaden the sphere of influence and build close relationships with key external contracts within the impulse channel.

Work closely with the brand marketing, Innovation and MS&P teams and ensure clear category, consumer, shopper, and retailer rationale for the brands and retailer considerations are operated on in the planning/innovation process.

Main Responsibilities

  • Establish the category by developing and executing a long-term plan and strategy
  • Work with the commercial and marketing teams to support NPD initiatives according to category and customer centric thinking
  • Generate key category insights by overlooking and analysing consumer behaviours and market trends, identifying new business opportunities
  • Optimise ranges by developing and leading Category Management projects
  • Help deliver financial and strategic objectives
  • Unlock category growth in the grocery channel within 2 of the most strategic accounts

Key Requirements

  • Experience in category / Category Insight within the FMCG sector or a strong data lead agency (e.g. Nielsen, Kantar, IRI, dunnhumby)
  • Proficient skills in Microsoft Office including Microsoft Excel and PowerPoint
  • Effective interpersonal skills and a strong ability to negotiate
  • Strong understanding of category development
  • Degree or equivalent

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