Director of Brand Management

3 weeks ago

London, United Kingdom ENGINEERINGUK Full time

The RGM Director, GB&I will support the design and execution of strategic revenue growth initiatives and margin improvement across the GB&I region.
This role is pivotal in driving top-line growth and margin expansion through innovative system RGM strategies that encompass comprehensive stakeholder engagement (Consumers, Shoppers, Customers) and dynamic market approaches, including assortment and innovation strategies, pricing, and promotional investments for both online and offline channels.
Lead the design and implementation of integrated end-to-end Revenue Growth Management (RGM) strategies in collaboration with our Bottling Partners in GB & Ireland, focusing on consumer and customer value creation to drive scale and adoption.
# Participate in the SME network to build capabilities in key areas such as Affordability, Premiumization, Portfolio Optimization, and Advanced Analytics across the territory.
# Proven thought leadership and significant experience in RGM, commercial planning, and execution with a comprehensive skill set in segmentation, innovation, and channel strategy.
# Experience in commercial or brand management, preferably with exposure to bottler operations or external industry experience.
# Demonstrated ability to drive cross-functional collaboration and system-wide alignment, with excellence in project management, business development, and negotiation.
# Proficient in advanced business analytics, commercial finance, and skilled at communicating strategic initiatives to internal and external stakeholders.

This role demands a strategic thinker with a robust RGM foundation, exceptional communication skills, and a track record of driving complex projects to execution.
Join us to lead our RGM agenda in GB & Ireland, contributing to our Operating Unit's growth agenda and success.
Commercial Strategies;

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