Agricultural Digital Marketing Manager

4 weeks ago

Coleshill Warwickshire, United Kingdom Agricultural and Farming Jobs Agency Full time €40,000

Digital Marketing Manager - Farm Machinery - Hybrid

  • Do you have experience working in a similar Marketing position?
  • Do you have experience or a passion for the agricultural / farming / dairy machinery sector?

Location of the Job: West Midlands - Hybrid.

  • 3 days office / 2 days home.

Salary and Benefits Package:

  • Paying up to £40,000 basic salary depending on experience.
  • 26 days holiday + bank holiday.
  • Company doubles your pension contribution to a max 12%.
  • Reward & Recognition.
  • Employee event days.
  • Wellness and Wellbeing support.

Additional information:

  • This is a permanent full-time position.
  • Hours of work are 37.5 hours per week.

About The Company:

An international family business in the agricultural sector, with the objective to make farmers' lives easier with solutions and tailored services.

The Job Role Details:

Working closely with and reporting directly to the Marketing Manager you will be responsible for liaising with the team and the Marketing and Communication department in to ensure that the company strategy and online goals are optimised and implemented.

You will be responsible for supporting the Sales Advisors in generating qualified leads and maximising national marketing and you will understand and transform our sales and marketing data into knowledge.

Working alongside the Marketing Manager, you will be in charge of attracting site traffic, converting that traffic into new leads for the business, and nurturing to close those leads into customers, the latter of which sales leadership will help you accomplish.

You will be responsible for:

  • Email marketing program development and execution, including segmentation, testing and deployment and continually evaluate these for improvements.
  • Maintaining the marketing integration with the CRM and assist in the integration of additional platforms into the marketing software.
  • Understanding and evaluating campaign metrics and distribute campaign performance to the marketing team.
  • Working with management to define KPIs, create reporting, analyse campaign performance.
  • Creating recommendations to improve campaigns continuously.
  • Managing marketing efforts and processes, proactively research and implement the latest and best practices, strategies, and industry standards.
  • Planning and performing A/B testing to define and execute enhancements to productivity, conversion rates, programs/campaign ROI, and sales growth.
  • Supporting essential marketing operations initiatives in Marketo and Salesforce such as managing the lead lifecycle, lead scoring, lead nurturing, segmentation, and data cleansing.

Training Support;

  • Working with the team to build on current marketing initiatives and translate it to digital initiative.
  • Working with a reflection of our ideal customer in mind and their stage in the customer journey to make sure we deliver the right content to the right person at the right time.
  • Establishing closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.

Distribution development;

  • Building and managing a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, eBooks, reports, webinars, infographics, etc.). You will do this together with our specialised experts and possibly external influencers.
  • Growing new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content (including offers).
  • Optimising our marketing department and leading nurturing processes through email, content, and social channels.
  • Setting the goals for multiple online channels and setting editorial guidelines for all online content.
  • Taking care of all that content on these channels is accurate, up to‐date and appropriate to our brand.
  • Developing opportunities to improve the customer experience.

Stakeholder Management;

  • Networking with influencers and specialised external experts.

Ideal Person Skills & Qualifications:
You will have / be…

  • Proven experience in the same or similar role.
  • Agricultural / Farming / Dairy sector knowledge.
  • A valid UK driver's license.
  • Skills and experience in - Video marketing; SEO & SEM; Content Marketing; Data & Analytics; Social Media; Email Marketing; Google Analytics and CRM Sales Force.
  • Degree or professional qualification within Marketing.
  • Excellent Communicator and IT skills.

How to apply : Please click on the apply now button.

The Industry (Key Words): Dairy jobs, milking jobs, milk equipment jobs, milk machinery jobs, dairy equipment jobs, dairy machinery jobs, commercial jobs, product specialist jobs, sales manager jobs, commercial manager jobs, sales specialist jobs.

We thank all applicants who apply for this role. However, please be advised that only those short listed for an interview will be contacted. Please be assured that your job application will be managed in complete confidence and your personal details will not be passed to any third party without your prior permission.

Established in 2013, Agricultural and Farming Jobs provide outstanding recruitment head-hunting and job advertising services. We are the trusted recruitment partner of choice to industry leading organisations across the UK and Internationally. We recruit specifically for all roles within the sectors of: Agriculture, Farming, Horticulture, Food and Fresh Produce, Vet, Pet and Animal Health, Agrochemicals, Fertilisers and Seeds, Software and Technology, Machinery, Technical and Engineering and specialist Education.

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