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Marketing Digital Insights Analyst
4 months ago
Job Description Digital Marketing Insights Analyst (Python, SQL, Marketing)
Alcester (Warwickshire) / Hybrid
Data Analyst / Insights / Marketing / Digital Agency / SQL / Python / Data Visualisation
Career Opportunity
An exciting opportunity has come up to work for a truly innovative organisation located in Alcester (Warwickshire), as they plan to grow the Data and Insights team.
They have the motto of “We back everything we do through insights and data”, so you will be an essential part of the team in driving the analytical thinking that our teams require to help validate their hypotheses. You will be instrumental in consulting informed insights that will therefore guide our client's strategy for ongoing digital transformation.
assist you in your expertise and ensure data is at the forefront of all our client’s road maps xpertise and ensure data is at the forefront of all our client’s roadmaps
We're looking for a talented Marketing Data Analyst, who leads the development of data
Your role will be integral in helping to deliver the product roadmap for marketing data
analysis across all of our client partners. As well as a senior voice, being able to
Analysing and interpreting data: apply statistical techniques and data visualisation tools to analyse the collected data, uncovering patterns, trends, and insights
? Communicating data-driven insights: effectively communicate findings to the output teams, product managers, and stakeholders.
Development of data visualisations/dashboards: Present data in a clear, concise, and visually appealing manner
? Gathering and cleaning data: responsible for collecting relevant data from various sources, such as user behaviour analytics, customer feedback, and product usage metrics
? benchmarking marketing results to enhance decision-making
? Measuring and tracking progress: establish key performance indicators (KPIs) or OKRs to measure the impact of product changes and track progress towards goals
? Providing data-driven recommendations: use insights to provide recommendations for
product improvements, feature prioritisation, and user experience enhancements
? Supporting data-driven decision-making: play a crucial role in fostering a data-driven culture within the iterative output teams
Future planning: Incorporate AI and ML models into data streams to create predictive analysis models, informing business decisions ahead of time
Ability to read and analyse data to make informed decisions - Strong knowledge and
understanding of analytics software and user behaviour tools
? Confident working background with data lakes such as BigQuery or Snowflake
? Experience visualising data through tools such as PowerBI, Looker Studio, Tableau Proven experience with presenting comprehensive reports on data analysis findings and
Experience in Python / SQL
? Past experience of handling large complex data sets
? Strong analytical skills with the ability to unify/collate data and analyse/interpret to ultimately define actions
? Experience in Python / SQL to manage, transform and overlay models onto our data
4+ years of experience in a Data Analyst role - working with marketing data
? Working experience with performance, development and user experience teams
? Past working experience within an Agile environment with exposure to Agile frameworks
such as Scrum/Kanban
? Experience using agile / project management tools in Jira and Confluence
?
