Temporary Marketing and Communications Manager
4 weeks ago
Job Title : PR Executive
Our client is a renowned Luxury Investment, E-comm and Retail company based in London, specialising in luxury goods and collectibles such as whisky, watches, fine wine, classic cars, gold, and designer handbags. They are quickly growing and as a result are looking to expand the brilliant creative marketing team, particularly with their first luxury retail store opening in June this year.
We are seeking a proactive and ambitious PR Executive. With a solid understanding of PR principles and strategies, as well as experience in event management, this role offers an exciting opportunity to join a brilliant marketing team and contribute to our client's reputation and brand image.
Collaborate with the external PR agency to develop and execute PR campaigns that enhance brand visibility and reputation for the 3 core facets of the business: Cask Investment, E-commerce and the brands in-person Luxury Retail experience in Knightsbridge
~ Creating tailored campaigns for each of the core 3 facets of the business, this might mean tailoring the language, PR approach or tone of voice depending on whether you're working on PR for their Cask Investment, E-Commerce or their luxury retail experience.
~ Monitor media coverage and prepare regular reports to track PR performance and effectiveness for each of the 3 core offerings
~ For example, client trips for cask investors, tasting events at the retail location and new product launches on our e-commerce site will all need to reflect the right PR approach and TOV for their specific audiences.
~ Support the development of PR materials such as media kits, fact sheets, and backgrounders for retail, e-commerce and cask investment.
~ Maintain and update media contact lists and databases.
~ Assist in crisis communication efforts, including drafting statements and coordinating responses.
~ Collaborate with internal teams to ensure alignment of PR activities with broader marketing objectives.
~ Stay informed about industry trends and developments to identify PR opportunities and challenges.
Proven experience in PR, preferably in a corporate or agency setting.
~ Strong understanding of PR approaches, best practices, and strategies.
~ Excellent communication and writing skills, with the ability to craft compelling narratives and messages.
~ Experience in event management, including planning, coordination, and execution.
~ Ability to work effectively in a fast-paced environment and manage multiple projects simultaneously.
~ Familiarity with media monitoring tools and analytics platforms.
~ Creative thinking and problem-solving skills.
~ Bachelor's degree in Public Relations, Communications, Marketing, or related field.
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