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CRM and Automation Executive

2 months ago

United Kingdom Bruin Full time

My client is seeking an experienced CRM and Marketing Automation executive to join their growing team. The right candidate must have experience in a similar role with their primary focus on CRM and Marketing automation as well as experience within financial services.

Key Responsibilities:

  • Create, schedule, and AB test marketing and CRM emails for prospects and clients
  • Manage communication and email marketing calendar with senior stakeholders
  • Develop and manage lead and client marketing automations
  • Act as the guardian of the email briefing process
  • Provide regular reporting on email metrics to the Marketing team
  • Act as a subject matter expert for email marketing tools
  • Set up and manage operations for internal virtual events

Requirements:

  • 2-3 years of experience in CRM and marketing automation
  • Experience in B2B Marketing within financial services
  • Knowledge of AB testing and optimizing email content
  • Strong understanding of email best practices
  • Hands-on experience with CRM and automation providers
  • Reporting on email engagement metrics
  • Knowledge of GDPR and marketing communications
  • Ability to work collaboratively in a fast-paced environment
  • Experience with HTML and CMS is a plus