Virtual Social Media Manager

4 weeks ago

Macclesfield Cheshire, United Kingdom Arighi Bianchi Full time

Established in 1854, this luxury retail brand is one of the UK’s oldest interiors businesses and is led by the fifth generation of its founding family. As one of the North’s leading retail destinations, its iconic store is Grade II listed, housing 70,000 square feet of luxury furniture, homewares, soft furnishings, flooring and blinds. In addition, there is a 100-cover, licensed restaurant. As the business turns 170 in 2024, there are ambitious plans underway to strengthen the brand position nationally and enhance its position as a trusted UK favourite. 

We are seeking a talented Social Media Manager to work closely within the marketing team to craft and execute a content strategy that aligns with the brand's image and values. This role offers a fantastic opportunity to shape our online presence and connect with our discerning customers. You'll work within a friendly and supportive team, and really lead on all things social and content. If you're confident in filming and editing content and are passionate about creating engaging posts which showcase what Arighgi Bianchi has to offer, you will truly thrive in this exciting role.

As the Social Media Manager, you will:

· Develop and implement a comprehensive social media strategy that aligns with brand goals.
· Create and curate high-quality, engaging, and on-brand content across various platforms, including Facebook, Instagram, Twitter, LinkedIN, Pinterest and TikTok
· Create a variety of content types, such as images, videos, infographics, and written content, to showcase product offerings and brand lifestyle.
· Capture stunning product photographs and videos that highlight the unique features and qualities of the products.
· Edit and retouch images and videos to maintain a consistent and polished visual style.
· Ensure that all content adheres to the brand's visual guidelines and standards.
· Campaign Management: Plan, execute, and optimise social media advertising campaigns to promote product launches, events, and brand awareness.
· Engage with our online community by responding to comments and messages, building brand loyalty, and fostering positive interactions.
· Monitor social media performance through various tools and provide regular reports with actionable insights for continuous improvement.
· Trend Analysis: Stay up to date with industry trends, social media algorithms, and emerging technologies to keep their brand at the forefront of social media marketing.
· Identify and collaborate with social media influencers, bloggers, and content creators to promote their products and extend their reach.
· Budget Management: Responsible for managing the social media budget effectively, ensuring ROI on ad spend and resource allocation.
· Competitor Analysis: Continuously assess the social media activities of competitors to identify opportunities for improvement.

Minimum of three years of proven experience in social media management, ideally from a luxury lifestyle, homewares or interiors.
• Proven experience in social media marketing and demonstrable success in developing and executing impactful campaigns that resonate with diverse audiences.
• Exceptional visual and written communication skills, with a keen eye for design and a passion for storytelling and detail.
• Advanced knowledge of design software such as Adobe Creative Suite (Photoshop, Illustrator, InDesign) and video editing tools.
• 1+ year experience in video production/editing
• Proficient in social media platforms, scheduling tools, and analytics software.
• Demonstrated success in creating and executing social media campaigns.
• Strong copywriting, graphic design, and content creation skills.
• In-depth knowledge of social media trends, algorithms, and best practices.
• Experience in brand management and collaborations.
• Analytical mindset with the ability to derive insights from data.
• Excellent communication and interpersonal skills.
• You will have a keen eye for aesthetics and a love for luxury products.
• Excellent organisation and project management skills
• Join a prestige, luxury brand with almost two centuries of heritage and trust.
Work in a collaborative environment, with a professional yet dynamic workplace culture.
Staff discount scheme
Free coffee & tea and subsidised café menu
Staff Company pension
Free parking on-site
Day off on your birthday


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