Director of Digital, Data and Technology
2 weeks ago
You will be passionate about the field - eager to stay on top of industry changes, new and developing technology, and work closely with your team in order to keep innovating.
Leading on quality assurance for analytics delivery & deployment
Being accountable for commercial success of department
Maintaining awareness of industry trends & updates in digital analytics & marketing, evolving our Analytics offering accordingly
Maintaining an internal training program to keep knowledge consistent across the team
Tag Management Systems (Google Tag Manager, Tealium et al - advantage)
Data Layers
Consent Management & CMPs
Data Analysis (inc. Server Side Tracking
Data Privacy including solutions & privacy readiness initiatives such as Consent Mode & Enhanced Conversions
Offline to Online Integrations
SQL (Advantage)
Basic JavaScript, CSS and HTML skills
Spreadsheets - Google Sheets / Excel
Data Discrepancies in Google Analytics
Data Discrepancies between Google Analytics and Integrated Platforms, including BigQuery
Google Tag Manager and Website Tag Troubleshooting
Knowledge of Digital Marketing strategy / online acquisition channels and attribution
Ability to adopt & help evolve processes which lead to high standards of analytics delivery
Can provide training to internal and external teams; including but not limited to: Google Analytics 4 & Google Tag Manager, Digital Privacy, Measurement Approach & Strategy
Has a knowledge and understanding of analytics implementation, data analysis, data science methods, and CRO, enough to explain them to clients if required
Strong Project Management Skills
Strong people management and leadership skills
Strong commercial acumen
Considers longer term resource and skills needs for the team, and plans accordingly
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