Senior Account Manager

2 weeks ago

London, United Kingdom FORMA Brands Full time

An incubator, accelerator, and curator of today's beauty brands.
We celebrate, support, and seek those changing the world through creative expression. Each brand in our portfolio is thoughtfully selected, acquired, or created because of the products it offers, the stories it tells, and the beauty it spreads.
Strategists and creatives- we're united by a fierce entrepreneurial spirit. Our dive in, roll your sleeves up, get your hands' dirty approach to every project leads to extraordinary outcomes, and to some of the most popular beauty products on shelves today. We're a creative, professional, highly collaborative, seasoned, well-oiled team. We're in the business of beauty for a reason. There's nothing our team of 200+ people loves more than a good challenge, a great product, and the opportunity to make, celebrate, and spread beauty at scale.
FORMA has a flexible work program designed to create options for our corporate team-members, which provide greater flexibility, additional well-being + work life balance options, and allows us the ability to widen our talent pool + increase diversity in our organisation.
Our team-members work 3 days per week in our London office in Marylebone or other work location.
As Senior National Account Manager for FORMA Brands key wholesale account partners, this role is responsible for the growth and success of partnerships within the UK & ROI. You will be responsible for driving sales, increasing brand awareness, market share and ranking.
ACCOUNT MANAGEMENT

Full P&L accountability for defined wholesale accounts, including sales plan, brand growth, market share, and gross margin
Create and implement wholesale customer plans to deliver brand vision, sales and budgeted growth objectives
Oversee the successful delivery of online activities that drive brand awareness, growth and sales
Define productive assortments per partner aligned with brand strategy, analysing category success and reacting to trends
Negotiate and implement strong trade marketing plans with strategic partners focussing on an omni-channel experience in line with brand and business objectives.
Partner with internal local and global teams to capitalise on opportunities to drive sales and raise awareness
Partner with local and global influencer, PR and social teams to identify opportunities to drive pure player account sales and increase brand awareness through relevant channels
FORECASTING & PLANNING

Accurately forecast sales, inventory needs and profit of the brand across key accounts, with support from the local and global Operations teams
Management of wholesale account inventories, partnering with Operations to ensure OTIF replenishment and merchandising
Supporting EU Operations team to deliver target OTIF for wholesale partners
Partner with Planning team on building accurate SKU-level forecasts on core and newness, providing business insights to inform decisions
Support on effective negotiation of multi-year wholesale account contracts, delivering profitable business growth by following the company forecasting and financial planning process

Weekly sales reporting across all accounts, including SKU-level forecast and sell-out data
Track and report on applicable KPIs, defining and utilising insights to build continued brand awareness, growth, sales and ranking
Deliver all relevant sales reporting, including weekly, quarterly and annual. Update sales forecasts in line with FORMA Brands schedules and maintain budgets on a monthly, quarterly and annual basis.
Partner with Wholesale Director to identify new wholesale accounts, in line with the FORMA Brands expansion strategy Fiscal Accountabilities: Each wholesale account sales plan, P&L and marketing plan budget
Director, Wholesale Sales
SVP EMEA/AU
Business Managers, wholesale accounts
Manager, Retail Operations
Proven experience in managing high turnover, key strategic accounts within a fast-paced, retail environment essential, preferably within beauty and/or colour cosmetics.
An exceptional negotiator, with proven commercial acumen and extensive prior management of sales plans and budgets.
Highly creative with a keen sense of brand and industry awareness, and the ability to create and deliver effective marketing plans.
Sound understanding of marketing and merchandising, with the proven ability to manage and deliver sales through wholesale partners.
Must possess strong management, interpersonal, communication and organizational skills, including the ability to effectively collaborate with field employees.
An affinity to the brand position and vision and the ability to communicate that effectively to others.
Highly analytical, with advanced Excel skills and excellent attention to detail.
Excellent MS Word, PowerPoint skills essential, as well as presentation and project management skills.
Experience in a dynamic, high-growth, stand-alone role preferred.
Three days per week at either our Marylebone office or other work location eg. Some travel required, to be agreed with Director, Wholesale Sales
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