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Channel Partner Marketing Manager
4 months ago
Channel Partner Marketing Manager, UK & EU (12-month Maternity Cover)
Inside per hour for 12 months / flexible working
Join a dynamic team of experienced marketers focused on a highly valuable partner segment with significant growth potential. The partner marketing function is set to deliver substantial value as we scale our approach, driving merchant adoption through strategic partnerships.This role is intellectually stimulating, requiring mental agility and close collaboration with partners to reach target merchants with the right programs and messages. The Payments and FinTech industry is one of the fastest-growing and most competitive fields today, providing an exciting and challenging environment. Ideal for someone who thrives on challenges, seeks growth, and is determined to win.
Key Responsibilities:
- Drive SMB business growth by promoting product adoption on partner platforms.
- Support the regional Channel Partner Sales team by identifying and prioritizing co-marketing opportunities and executing scalable marketing programs to drive partner revenue and key performance indicators (KPIs).
- Manage a portfolio of channel partners (e-commerce platforms, accounting solutions, PSPs, etc.), enabling impactful joint marketing initiatives (merchant acquisition, upsell, cross-sell) across multiple EMEA markets (UK, Germany, France, Italy, Spain, and others).
- Review and enhance marketing content developed by partners, sharing best practices and providing feedback to improve campaign effectiveness.
- Create scalable marketing content (toolkits) tailored to EMEA markets, leveraging insights from past campaigns to expand the partner marketing program.
- Collaborate with internal teams (SMB marketing, lifecycle marketing, website, etc.) to integrate partner-related inputs into broader marketing strategies and leverage opportunities to feature partners on various channels.
- Optimize and grow a scalable partner marketing program in EMEA, positioning the organization as a champion for SMBs and partners.
Required Experience:
- Several years of marketing experience, including partner marketing and B2B marketing within the SMB segment.
- Proven success in executing scalable programs across multiple geographies.
- Strong customer-centric approach in designing marketing solutions.
- Valued experience in creative, copywriting, e-commerce, or payments.
- Fluent in English; additional European languages (Italian, German, French) are advantageous.
Ideal Candidate Skills:
- 2+ years of marketing experience, especially with SMBs.
- 2+ years of partnership experience.
- Strong program management and scalability skills.
- Experience in payments, e-commerce, or tech marketing.
- International experience and language skills are a plus.
