Digital Planning Director

3 weeks ago

London, United Kingdom MediaCom Full time

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. Our clients include many exciting brands such as Google, ITV, Sainsburys, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
Data Strategy involves transforming the way our clients think about, organize and orchestrate data & technology to deliver more timely, engaging brand experiences for their potential & current customers. how they capture, manage and segment audience data and how they augment this with strategic partnerships; right down to the policies they need to govern their data in a safe and compliant way .
This role will be working on the Google account , the world’s largest digital advertiser, focusing on their brand & performance marketing activity for their B2B pod, which includes Google Ads, Google Workspace, and Google Cloud Platform.
Oversee and lead the day to day data strategy program for the Google B2B pod and provide audience insights, targeting recommendations and data management advice to internal stakeholders and clients.
Lead, liaise and develop relationships with senior internal and client stakeholders on the Google B2B pod to implement data strategy work streams within the Pod as well as integrating and building relationships with the planning and activation teams and their processes.
Collaborating on response to briefs with the wider MFG B2B pod to ensure data strategy recommendations are integrated, whilst making sure that the recommendations are clear to understand and that any technical terms are explained.
Lead the implementation of Google’s B2B audience tools to provide audience insights and evidence to the planning and activation teams.
Lead the integration of Google’s audience data into cross-channel campaign planning and activation.
Lead and build out robust test & learn approaches, alongside Activation and Analytics, to validate hypotheses’ around the use of audience data
Be the gatekeeper for all data strategy projects/workflows in your team, ensuring tasks keep moving forward and working to unlock any blockers.
Lead the team in aligning EMEA data strategy efforts with global initiatives across NA and APAC, demonstrating consistency in our approach backed by clear impact on the client’s business.
Maintain oversight of the data partner market, helping Planning and Activation teams navigate through evaluations, tests and onboarding where applicable.
Play an active role in upskilling the agency’s overall audience management capability by providing training, and sharing thought leadership. Provide thought leadership to internal and external Google B2B stakeholders across various topics such as Martech, and/or digital industry updates.
Lead data strategy R&D, helping to create tools and/or processes that help improve data throughout the agency. Be an active participant in the global data strategy project workstreams
7+ years digital experience working in data strategy, digital/audience planning, ad tech, analytics or programmatic roles.
Strong knowledge of advertising technology, DSP’s, and data/customer management platforms.
Ability to form strategies on how data should be used in campaigns, from targeting to tracking and how to improve flows and decision-making processes
You must be able to analyse raw data, draw conclusions and develop actionable recommendations.
Experience with CDPs such as Bloomreach and/or with Data Clean Rooms like Liveramp.
Strong presentation skills and ability to confidently explain digital terms to others, make the complex simple. We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. We are an equal opportunity employer and value diversity at our company.

  • Planning Director/ Account Director

    5 days ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Comms Planning Account Director- Independent Agency This agency is an leading media independent agency that prides itself in being a specialist for worldwide communication to children, young families and the entertainment sector. They prioritise their employees by providing them with continuous training and development on the job. They represent some of...

  • Contract - Planning Manager/ Director

    2 weeks ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Contract - Planning Manager/ Director (3 months) - Global Network Agency - Hybrid Our client is a global network agency running campaigns for high profile clients worldwide. They are currently looking for a Planning Manager/ Director to join their team to work across a fantastic client! As the Planning Manager/ Director, your responsibilities will...

  • Contract - Planning Manager/ Director

    3 days ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Contract - Planning Manager/ Director (3 months) - Global Network Agency - Hybrid Our client is a global network agency running campaigns for high profile clients worldwide. They are currently looking for a Planning Manager/ Director to join their team to work across a fantastic client! As the Planning Manager/ Director, your responsibilities will...

  • Comms Planning Account Director

    5 days ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Comms Planning Account Director Top Media Agency London **The Company** This a top media agency in the UK and are the home to some of the largest spending clients! **The Role** This is a fantastic Comms planning account director role working on a key client for this agency! - This client strives for innovation and new ways of thinking so the account is...

  • Digital Beauty Director

    2 weeks ago

    London, United Kingdom Blu Digital Full time

    Our luxury client is currently looking for a Digital Director who will cover a global market. You will develop and implement a holistic digital strategy aligned with company objectives. You will collaborate internally with Brand, NPD, and Commercial teams to ensure strategic alignment. You will exercise strong business judgment, prioritize initiatives, and...

  • Digital Beauty Director

    7 days ago

    London, United Kingdom Blu Digital Full time

    Job Description Our luxury client is currently looking for a Digital Director who will cover a global market. You will develop and implement a holistic digital strategy aligned with company objectives. You will collaborate internally with Brand, NPD, and Commercial teams to ensure strategic alignment. You will exercise strong business judgment,...

  • Contract - Planning Manager/ Director

    3 days ago

    London, United Kingdom Sphere Digital Recruitment Remote Work Freelance Full time

    Contract - Planning Manager/ Director (3 months) - Global Network Agency - Hybrid Our client is a global network agency running campaigns for high profile clients worldwide. They are currently looking for a Planning Manager/ Director to join their team to work across a fantastic client! As the Planning Manager/ Director, your responsibilities will include: ...

  • Contract - Planning Manager/ Director

    2 days ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Contract - Planning Manager/ Director (3 months) - Global Network Agency - Hybrid Our client is a global network agency running campaigns for high profile clients worldwide. They are currently looking for a Planning Manager/ Director to join their team to work across a fantastic client! As the Planning Manager/ Director, your responsibilities will include:...

  • Contract - Planning Manager/ Director

    3 days ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Contract - Planning Manager/ Director (3 months) - Global Network Agency - Hybrid Our client is a global network agency running campaigns for high profile clients worldwide. They are currently looking for a Planning Manager/ Director to join their team to work across a fantastic client! As the Planning Manager/ Director, your responsibilities will include:...

  • Digital Director

    4 days ago

    London, United Kingdom Blu Digital Full time

    Our luxury client is currently looking for a Digital Director who will cover a global market.You will develop and implement a holistic digital strategy aligned with company objectives. You will foster relationships with distributors, agencies, and suppliers to identify growth opportunities.You will collaborate internally with Brand, NPD, and Commercial teams...

  • Digital Director

    14 hours ago

    London, United Kingdom Blu Digital Full time

    Our luxury client is currently looking for a Digital Director who will cover a global market. You will develop and implement a holistic digital strategy aligned with company objectives. You will foster relationships with distributors, agencies, and suppliers to identify growth opportunities. You will collaborate internally with Brand, NPD, and Commercial...

  • Digital Director

    2 weeks ago

    London, United Kingdom Blu Digital Full time

    Job DescriptionOur luxury client is currently looking for a Digital Director who will cover a global market.You will develop and implement a holistic digital strategy aligned with company objectives. You will foster relationships with distributors, agencies, and suppliers to identify growth opportunities.You will collaborate internally with Brand, NPD, and...

  • Digital Director

    1 week ago

    London, United Kingdom Blu Digital Full time

    Our luxury client is currently looking for a Digital Director who will cover a global market.Are you the right candidate for this opportunity Make sure to read the full description below.You will develop and implement a holistic digital strategy aligned with company objectives. You will foster relationships with distributors, agencies, and suppliers to...

  • Digital Director

    7 days ago

    London, United Kingdom Blu Digital Full time

    Job Description Our luxury client is currently looking for a Digital Director who will cover a global market. You will develop and implement a holistic digital strategy aligned with company objectives. You will foster relationships with distributors, agencies, and suppliers to identify growth opportunities. You will collaborate internally with Brand,...

  • Digital Director

    2 weeks ago

    London, United Kingdom Blu Digital Full time

    Our luxury client is currently looking for a Digital Director who will cover a global market.Are you the right candidate for this opportunity Make sure to read the full description below.You will develop and implement a holistic digital strategy aligned with company objectives. You will foster relationships with distributors, agencies, and suppliers to...

  • Comms Planning Account Director

    5 days ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Comms Planning Account Director- Independent Agency This agency is an leading media independent agency that prides itself in being a specialist for worldwide communication to children, young families and the entertainment sector. The leadership team is very supportive and encouraging and they are dedicated to ensuring each member of the team with a clear...

  • Performance Planning Business Director

    3 days ago

    London, United Kingdom Sphere Digital Recruitment Full time

    Business Director - Performance Planning Media Agency, London The Company This is a top media agency in London. They offer unique and responsive media advice that is relevant to their business. Part of a Global network but still small enough to have that hunger and bravery that comes with a challenger or independent set up. They harbour a collaborative...

  • Planning Director/ Account Director

    24 hours ago

    London, United Kingdom Moriati Digital Recruitment Full time

    We're in search of an experienced Account Director to join our dynamic client services team. Our Account Directors are integral to our Client Management squad, comprised of passionate individuals dedicated to understanding our clients' business needs and challenges, collaborating to deliver exceptional outcomes. We're particularly keen on finding a...

  • Digital Planning Director

    1 month ago

    London, United Kingdom myGwork Full time

    This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community. Position at EssenceMediacom Google via Media Futures Group A little about us: Google has consolidated its media agency partnership into WPP's GroupM, building on the world-class digital work that EssenceMediacomX has delivered for Google for...

  • Digital Planning Director

    2 days ago

    London, United Kingdom myGwork Full time

    This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ+ business community. Position at EssenceMediacom Google via Media Futures Group A little about us: Google has consolidated its media agency partnership into WPP's GroupM, building on the world-class digital work that EssenceMediacomX has delivered for Google for...