Senior CRM Data Executive

3 days ago

Slough Berkshire, United Kingdom StrategiQ Full time

As a Senior CRM Executive within our Customer Experience team you'll have a focus on CRM and help influence the way customers engage with brands. You'll support the design, planning, execution and optimisation of CRM campaigns and customer journeys that increase engagement, retention and long-term customer value. You'll be a committed learner, bringing high levels of curiosity and attention to detail to help you grow your understanding of CRM platforms, data, automation and developments in the industry and thinking about the opportunities they might bring. With support from those around you, you'll be putting new ideas into practice, improving performance of our work for clients and growing your skills as you do
A passion for CRM and lifecycle marketing, and enjoy exploring how data, tech and creativity combine to shape customer behaviour
~3-5 years in CRM focused roles either in-house or within an agency
~ Campaign design & management, owning end-to-end design, management, production, delivery and analysis of all BAU Campaigns (email & SMS). This means everything from the initial brief to content, targeting, data selection, campaign deployment and reporting

drawing on the data and bringing original thinking, innovative ideas, best practice and results to clients
Managing client content plans, ensuring they are up to date and content aligns with the client's strategy
Evaluating and improving the performance of CRM campaigns for your clients, proactively making recommendations and adjusting our approach to deliver the high-performance for our clients
Identifying opportunities through analysis of data, for example opportunities to target new customer segments
Reporting on your work and supporting Client Directors or Client Managers to demonstrate the impact of our work
Delivering high-quality work that meets agreed budgets
Identifying opportunities with new CRM channels, testing and developing our approach aligned to the department strategy
StrategiQ is the Brand x Performance agency. We combine the art of brand storytelling with the science of marketing performance to create New Future ValueTM.
We are a team of award-winning, value-creation specialists, spanning every brand and marketing discipline. We empower business leaders and marketing to thrive in the face of change. We do this through tailored programmes of work that optimise, accelerate and innovate marketing activities.

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