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Product and SEO Copywriter

2 months ago

Darlington County Durham, United Kingdom Intellect Group Full time €32,000

Product and SEO Copywriter

(Hybrid - Darlington)

Salary: Up to £32,000

Our client is seeking a skilled Product and SEO Copywriter to join their team, where you will play a key role in driving their digital strategy and enhancing their online presence. In this role, you will create engaging product descriptions and optimise content to increase organic traffic and boost the brand’s visibility. Your strong understanding of SEO, coupled with your passion for storytelling, will be critical in supporting the team’s overall growth objectives.

Key Responsibilities:

  • Content Management: Oversee the copy and content workflow across various departments and channels, ensuring all content is accurate, clear, and consistent.
  • Expert Copywriting: Utilise your copywriting expertise in product naming, messaging strategies, campaign content, web copy, email campaigns, and more.
  • Collaborative Efforts: Partner with product, trade, merchandising, and marketing teams to craft compelling and informative product descriptions that resonate with the target audience.
  • SEO-Optimized Content Creation: Develop high-quality, SEO-friendly content for blog posts, landing pages, and other marketing materials.
  • Content Strategy: Work with the marketing team to brainstorm, develop, and implement content strategies, ensuring all copy aligns with the brand voice and messaging guidelines.

Skills and Qualifications:

  • Proven experience as a copywriter, with a focus on product and SEO content.
  • Strong understanding of SEO principles and best practices.
  • Proficiency with SEO tools (e.g., Ahrefs, SEMrush, Moz) and analytics platforms (e.g., Google Analytics, Google Search Console).
  • Excellent research skills and keen attention to detail.
  • Familiarity with e-commerce platforms and content management systems (CMS).
  • A collaborative mindset with the ability to work effectively in cross-functional teams.

If you are a creative, detail-oriented copywriter with a strong SEO background and a passion for digital marketing, our client would love to hear from you