Media Executive

2 weeks ago


London, United Kingdom MediaCom Full time

EssenceMediacomX, part of GroupM, is a global data and measurement-driven media agency whose mission is to make advertising more valuable to the world. Our office sits within the legacy Essence building on Oxford Street. Our clients include many exciting brands such as Google, ITV, Airbnb, BT/EE, NBCUniversal and L’Oréal to name a few.
We are looking for a Senior Analytics Executive to join our MFG EMEA team. Reporting into an Analytics Associate Director, you will be given the opportunity to work on one of the world's leading tech brands (Google) and use your skillset to generate meaningful insights, through the application of statistical methods.
Working in a dynamic and fast-moving industry you will gain a wealth of knowledge and experience in digital marketing, technology and applied analytics. You will work closely with experienced analysts and marketers to build the skills you will need to drive our client brands forward.
We have invested in giving you the tools to make you as successful as possible, including training/development, full access to Google Cloud Platform and a wider global community of analysts and data scientists.
You will be responsible for implementing media campaign measurement including Conversion Lift Studies & Matched Market Testing
Play an important part in collating and reporting incrementality testing results to quantify the efficacy of Google’s media campaigns
Evaluate the statistical robustness of measurement solutions and iterate on them as needed to optimize performance
Be highly numerate: able to confidently interpret data and apply statistical methods to draw robust conclusions.
Hold a degree(s) in a quantitative field: Statistics, Mathematics, Economics, Engineering, Physical Science or Computer Science
Have proven professional experience in data science, analytics, or a related field
Be proficient in presenting data in a visually engaging and insightful manner
Familiarity with SQL & Python, including use of packages such as pandas, numpy, scipy & matplotlib
Experience with cloud technologies, such as BigQuery, GCP & AWS
Experience working with predictive models and data sources via APIs
Speaking any European languages
We do this by employing the world’s very best talent to solve some of the toughest challenges of today’s digital marketing landscape. We are an equal opportunity employer and value diversity at our company.



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