Marketing Officer

1 week ago

Hemel Hempstead Hertfordshire, United Kingdom Recordati Full time

With its beginnings in a family run pharmacy in Correggio, Italy in the 1920s, Recordati is now a global pharmaceutical company, listed on the Italian stock exchange, with over 4,500 employees and turnover of over Euro 2bn.
We develop and commercialise medicines to serve people living with common diseases, as well as those living with some of the rarest, in around 150 countries.
We’ve always believed that health, and the opportunity to live life to the fullest, is a right, not a privilege. Together, we will always be reimagining tomorrow – with new ideas, new technologies and new innovations to fight diseases.
This role will lead the marketing strategy for our cardiology brand launch across the UK and Ireland while supporting other established brands in the UK and Ireland within our portfolio.
Develop and implement the marketing strategy for our Vazkepa brand in the UK.
Lead the completion of annual brand plans, including tactical planning and budget allocation
Prepare high-quality materials and resources for Key Account Managers (KAMs) to support effective customer engagement
Maintain close relationships with field teams to continually enhance campaign effectiveness
Utilise digital and omnichannel approaches to maximise brand reach and engagement
Lead the application of AI-driven marketing solutions to enhance targeting and personalisation
Support the commercial team in delivering brand performance targets
Develop personal knowledge of the disease area and customer needs through ongoing collaboration with field-based colleagues
Liaise with global marketing colleagues at Recordati headquarters to ensure alignment with international brand strategy
Manage relationships with external marketing and creative agencies
Ensure all marketing activities comply with ABPI and IPHA Code of Practice regulations in their respective markets
Degree in life sciences, marketing, or business
Evidence of continuous professional development in digital marketing
Minimum 3 years' pharmaceutical marketing experience
Strong digital marketing capabilities with experience in omnichannel campaign development
Knowledge of AI applications in pharmaceutical marketing
Experience in sales forecasting and brand planning processes
Analytical skills to interpret market data and translate insights into actionable plans
Experience managing marketing agencies and external vendors
Experience in sales forecasting and brand planning processes
Knowledge of the ABPI and IPHA Code and pharmaceutical marketing regulations
Ability to translate clinical data into compelling materials for field team
Strong interpersonal skills for effective collaboration with KAMs and field colleagues

Required Languages
Fluent in English both written and spoken.
Travel required in %
Inspired by our purpose - unlocking the full potential of life - we are committed to creating a diverse environment and cultivating a culture of inclusion. We recruit, develop and reward without regard to, amongst others, gender, sexual orientation, gender identity or expression, national origin, age, physical or mental ability, race, ethnicity, political or religious belief.

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