Omnichannel Marketing Principal

Diversity - Innovation - Caring - Global Collaboration - Winning Spirit - High Performance
At Boston Scientific, we’ll give you the opportunity to harness all that’s within you by working in teams of diverse and high-performing employees, tackling some of the most important health industry challenges. With access to the latest tools, information and training, we’ll help you in advancing your skills and career. Here, you’ll be supported in progressing – whatever your ambitions.
The Omnichannel Marketing Principal EMEA HS&P will report to Group Marketing Manager EMEA Downstream HS&P.

The role will partner with HS&P Downstream Product managers, GPO Lead, Divisional Omnichannel teams and Corporate Marketing and Communications to lead HS&P Omnichannel and Content Strategy, defining customer journeys and content mix for our upcoming omnichannel campaigns.

This position can be based in one of the main BSC European office hubs (Kerkrade, Düsseldorf, Madrid, Milan, Hemel Hempstead, Voisins Le Bretonneux), is hybrid (will require you to be in the office 3 days per week) and may require up to 15% travel .

Omnichannel & Content Strategy definition
Support the Group Marketing Manager Downstream HS&P in the definition of the content strategy and communication yearly plan and budget
Lead the design of customer personas and integrated customer journeys across channels
Partner with Downstream Product Managers and GPO Lead to orchestrate planning, design and execution of content strategy and omnichannel campaigns
Omnichannel & Content Strategy execution
Collaborate with Downstream Product Managers and GPO Lead to drive content development and execution of omnichannel campaigns
Collaborate side by side with EMEA Digital Marketing COE to coordinate execution of digital campaigns
Lead the selection and management of external agencies for omnichannel initiatives: develop creative briefs, manage content creation & copywriting and content approval
Coordinate maintenance of existing HS&P portfolio of content and create new content where there are gaps and opportunities.
Manage creative and designs, in line with Boston Scientific’s brand standards, and act as brand ambassador.
Change management & best practice sharing
Drive change management within HS&P to integrate omnichannel and content strategy within our marketing organization
Apply operating models, processes, tools and technologies along with the content lifecycle.
Collaborate with Corporate Marketing Team to ensure alignment and best practice sharing at EMEA level
Performance Tracking & Communication
Leverage customer data & insight across sales & marketing, from digital & F2F touchpoints to close the loop and optimize omnichannel strategy
Monitor KPIs, perform content analysis and recommend optimizing and ensuring the effectiveness of multichannel strategies and marketing content.
Collaborate on budget management.

5+ years of experience in Integrated Marketing Communications (B2B or B2C), including deploying content strategy and plans into high quality marketing content.
~ exposure to downstream or commercial product management is a strong advantage.
~ Bachelor's degree in Communications, Marketing, Business or other relevant fields.
~ Fluent English is required ; additional European languages are a plus.

Content management & SEO - Knowledge about SEO and content production for various digital, social media and other channels is an advantage.

Communication & Storytelling – Able to translate data and value propositions into compelling narratives for internal and external audiences.
Execution Excellence – Proven ability to drive initiatives from strategy to implementation in complex, matrixed environments.
Data & Insights – Strong analytical capabilities, including forecasting, performance tracking, and customer insights synthesis.
As a leader in medical science for more than 40 years, we are committed to solving the challenges that matter most – united by a deep caring for human life. Our mission to advance science for life is about transforming lives through innovative medical solutions that improve patient lives, create value for our customers, and support our employees and the communities in which we operate. So, choosing a career with Boston Scientific (NYSE: BSX) isn’t just business, it’s personal. And if you’re a natural problem-solver with the imagination, determination, and spirit to make a meaningful difference to people worldwide, we encourage you to apply and look forward to connecting with you