Senior Manager, Performance

4 weeks ago

London, United Kingdom Marks and Spencer Full time

To stay close to customers, our support teams are in the office three days a week as we believe that skills are developed through collaboration, and that spending time together makes us more creative and connected.
Please note this role is a 12 month maternity cover
We're an inclusive, dynamic, exciting, and ever-evolving business built on doing the right thing and bringing exceptional quality, value, and service to every customer, whenever, wherever, and however they want to shop with us.
After completing your probationary period, you'll receive 20% colleague discount across all M&S products and many of our third-party brands for you and a member of your household.
Competitive holiday entitlement with the potential to buy extra holiday days
Discretionary bonus schemes awarded based on how you achieve your personal objectives and our performance as a business.
A generous Defined Contribution Pension Scheme and Life Assurance.
A dedicated welcome to our teams with a tailored induction and a wide range of training programmes to develop your skills.
Amazing perks and discounts via our M&S Choices portal to maximise your financial and personal wellbeing.
Industry-leading parental, adoption and neonatal policies, providing support and flexibility for your family.
Access to a fantastic range of wellbeing support for all colleagues including access to our 24/7 Virtual GP and PAM Assist to support you and your family.
As the Brand Marketing Manager for Marks & Spencer, you hold a pivotal role in driving the brand's identity, values, and messaging to target audiences. You're tasked with developing and executing innovative marketing strategies to amplify brand awareness, foster customer engagement, and boost sales. Your role will be to ensure all campaign and project deliverables (strategy, brief, creative development, execution, launch) deliver against the set objectives, on time and on budget.
Whether it is launching a 360-degree TV campaign to drive fame and shift brand perceptions, a one-off activation that drives talkability and relevance with new audiences, or helping to shape the marketing plans of our overall brand and family of sub-brands to drive market growth; as a Brand Marketing Manager in the M&S Clothing & Home Marketing team, you will play a pivotal role in positively shaping the perceptions of our 130-year-old brand M&S for today and the future.
Support the Head of Marketing to develop and execute comprehensive brand strategies and creative briefs that resonate deeply with target audiences and carve out Marks & Spencer's distinct position in the competitive retail landscape.
Lead the conceptualisation and execution of integrated marketing campaigns across diverse channels including in-store, digital platforms, social media, print, events, TV and VOD.
Cultivate strategic partnerships and collaborations with talent and/or fellow brands to amplify Marks & Spencer's brand reach and cultural relevance.
Uphold consistency in brand voice and tone across all communication channels (across all paid, earned and owned channels).
Deliver comprehensive reporting and actionable insights to internal stakeholders including senior management and agency partners, highlighting brand performance, prevailing trends, and growth opportunities.
Bachelor's degree in Marketing, Communications, Business Administration, or a related field. An MBA or advanced degree is advantageous.
Proven track record working in a similar brand marketing role within the retail, fashion, or consumer goods domain.
Exceptional communication skills, adept at articulating creative concepts and marketing strategies with conviction.
Demonstrated proficiency in orchestrating integrated marketing campaigns across diverse channels.
We're disrupting, innovating, and leading the industry into a more conscientious, inspiring digital era. We are committed to building diverse and representative teams, where everyone can bring their whole selves to work and be at their best. This information will be picked up by our team, so we can try and put steps in place to help you be at your best through this process.
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