Effectiveness Lead

4 weeks ago

United Kingdom Trainline plc Full time

We are champions of rail, inspired to build a greener, more sustainable future of travel. Our purpose is our momentum. It makes us feel good, because we know we’re doing good. As we lead the way to a greener future, we do it together. We’re all about connections: with each other, with our customers and with the world. Just as our platform brings the world together, it’s our ambition that connects us. We motivate each other to go beyond our limits, to experiment, fail and to always grow.

With over 110 million visits every month to our platform and £4.3billion in net ticket sales, we're always innovating and making moves towards our final destination — a world where travel is as simple, seamless, and affordable as it should be.

And we couldn't do any of it without our incredible people driving us forward. Today, we're a FTSE 250 company that's proudly home to more than 1000 Trainliners from 60+ nationalities across offices in London, Paris, Barcelona, Milan, Edinburgh, Berlin, Madrid and Brussels. It's this diversity that energises us and makes us stronger, helping us to achieve amazing things.

With our sights firmly set on European growth, there is no better time to jump on board this high-speed train and be part of our continued success.

Job Description

Reporting into the Brand Director of UK & Global Effectiveness, the Effectiveness Lead is a new role for Trainline, responsible for leading media effectiveness across all markets (UK, IT, ES, FR, US). You will be working hand-in-hand with Senior Brand Managers (SBMs) in their respective markets, with our in-house data science team (EDS) and with our media agency, Wavemaker, to design and execute a learning roadmap across all markets, including how we can optimise our creative.

You will own the learning roadmap across all markets, enabling cross market and cross channel learning

You will be responsible for designing tests campaigns, working closely with EDS, Wavemaker and SBMs

You will develop and build a brand playbook, collaborating across teams to develop learnings and levers that drive efficiency

You will work closely with brand insights to understand the link between brand metrics and business metrics

You will work closely with Wavemaker and others to implement planning tools to drive efficiency

You will work with brand insights and Wavemaker to develop hypotheses for testing that will drive efficiency

You will work closely with finance, EDS and brand directors to communicate and implement learnings

You will work closely with our in-house studio team to gain learnings on our creative performance, and work with them to optimise

End to end project management, from insight through to execution, measurement, and reporting

Ensuring the brand, customer and proposition is front of mind throughout the whole process

Qualifications

Knowledge of measurement across a wide range of offline and online media channels, including attribution, MMM models and understanding of regression analysis

Experience working in or with a tech related industry, ideally within ecommerce

Confident managing multiple stakeholders, providing clear communication, direction, and support

Experience working in or closely with media agencies

Strong analytical skills; able to develop hypotheses, insight briefs and interpret data to aid decision making

Experience managing external partners or agencies

Able to challenge and influence at a senior level, regularly communicating to seek alignment across teams

Strong familiarity with both brand and performance KPIs

Experience working with other markets (FR, IT, DE, ES, US) a plus

Reasons to love this role

You’ll be joining a tight knit, creative and energetic Brand and Content team. With our flexible working policy, you’ll be able to divide your time between home and our central London office, and - when required - visit our offices in Paris, Milan, Barcelona, Edinburgh

You’re representing a globally recognised and loved brand, and will be working with both established markets (UK) and growing markets in the EU and beyond

The team you’ll be working with are excited to support, champion and celebrate your successes

You’ll be joining a company with a clear purpose; encouraging people to make greener travel choices, for the good of environment and future generations to come.

Additional Information

Why should you jump on board?

We want our people to stretch their minds, abilities, and share their knowledge. Each year we hold The Trainline Tech Summit, which provides Trainliners with an opportunity to stand up and share their story, learnings, or new skills with their colleagues in a safe environment.

We've always paid special attention to flexible working as we value a strong work/life balance. The pandemic has taught us that a balance between remote working and being in a collaborative office environment leads to productive teams.

Our Values

Think Big - We're building the future of rail

Own It - We care about every customer, partner and journey

Do Good - We make a positive impact

Travel Together - We're one team

Interested in finding out more about what it's like to work at Trainline? Why not check out what our employees say about us on Glassdoor ? You can also find out more information by following us on LinkedIn or our 'Life at Trainline' Instagram account.

#J-18808-Ljbffr

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