Senior Brand Creative Strategy Manager
4 weeks ago
Craft:
Marketing
We are looking for an exceptional creative marketeer who has proven experience developing world-class, culturally potent campaigns and driving marketing innovation. You’ll bring flair, raise the bar creatively, and bring customer-centric thinking to develop effective communications that drive long-term growth. In the Brand Strategy and Creative team, we are champions of creativity and innovation. Our mission is to develop the Candy Crush brand and communicate big, bold, culturally impactful creative ideas that will engage our audiences and drive business growth. We think big whilst obsessing over the details, in order to get to the best possible creative solution.
As a Senior Brand Marketing Manager, you will be responsible for delivering creatively excellent and effective marketing across all touchpoints. Working closely with the Brand Strategy and Creative Director, Partnerships Director, Brand Creative Strategist, and Comms Planner, you will help develop and produce insight-led, creatively ambitious brand strategies, partnerships, and campaigns. Collaboration will be key - with integrated planning, strategic initiatives, product marketing, brand comms, and marketing studio all being key partners. This is a highly visible and dynamic role where one minute you will be working alongside key product marketing partners to help define the Go To Market plan, and the next you’ll be directly managing productions, before presenting the latest brand asset work to the wider marketing organisation.
Brand Identity: Ensuring design thinking informs all of our materials and marketing. Brand Architecture: Supporting the Creative Strategist on the implementation of the brand positioning and delivery of the supporting documentation to ensure clarity, consistency, and buy-in across the business.
Whether it’s TV for the US market, a global partnership activation, or an internal sizzle, the same quality and attention is expected across all budgets and audiences. The same applies for internal productions, where you will work closely with the marketing studio team to ensure pitch decks, toolkits, and other brand-owned materials are best in class.
Working closely with the partnerships, strategic initiatives, and product marketing teams to define, deliver, and report on brand-led partnerships, as well as produce brand assets to enable stronger collaborations (licensing lookbooks, etc.).
Responsible for bringing inspiration, cultural knowledge, and trend forecasting to ensure thinking remains fresh across the marketing department (and sometimes beyond).
Competitor monitoring: Craft detailed, hypothesis-led briefs, spearhead brainstorming sessions, and coordinate with the wider marketing organisation to ensure strategic coherence across all touchpoints and initiatives.
Brand Health & Performance: Supporting the Creative Strategist and Player Insights Team on day-to-day management of our brand tracker, as well as delivering any additional testing needed to strengthen our brand knowledge.
Creative Impact: Supporting the Creative Strategist to identify awards and craft submissions to raise awareness of Candy Crush’s marketing effectiveness, creativity, and craft.
You are a highly creative, confident, and collaborative strategist who thrives on making the complex simple, building strong relationships, and even stronger business narratives.
Experience in a creative agency, with demonstrated experience working within the entertainment or gaming sector.
Fluency in production within digital media and the experience economy, as well as more traditional paid media channels.
With game studios in Stockholm, Malmö, London, Barcelona, and Berlin, and offices in Dublin, San Francisco, New York, and Malta, we have a 20-year history of delivering some of the world's most iconic games in the mobile gaming industry and are on a mission to level-up the little moments for our more than 200 million active monthly users. we're also behind Farm Heroes, Bubble Witch, Pet Rescue, and loads of other sweet games. As a leading interactive entertainment company for the mobile world, King is part of Activision Blizzard, which was acquired by Microsoft.
We recognize that diversity, equity, and inclusion are vital and continuous conversations, and that change only happens when we all come together. It’s our mission to build a diverse and inclusive Kingdom for our people, players, and community.
Making the World Playful is our mission – it’s the thread that connects our people, our players, and our passion for our games. Kingsters are seriously playful: creative thinkers who balance art and science to bring moments of magic to millions daily. Applications need to be in English.
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