Marketing Activation Manager
3 weeks ago
Job Description
Marketing Activation Manager
RESPONSIBILLITIES
- Develop, manage, and execute the marketing plans for key commercial brands across multiple channels, that align with business objectives.
- Oversee all aspects of the commercial brands marketing plans including PR, media, digital, in-store and events (where appropriate).
- Oversee the design, production and distribution of marketing materials, create compelling content for a variety of platforms.
- Spearhead the development of digital marketing, SEO and social media to provide added value to existing customers and acquire new ones.
- Coordinate and participate in trade shows and industry events.
- Be the brand custodian, responsible for the execution of brand identity and brand guidelines of key commercial brands, ensuring a consistent brand tone of voice across marketing campaigns.
Knowledge, experience, and skills required:
- Minimum 5 years’ experience in relevant marketing and communications roles.
- Drinks/Beverage experience
- Demonstratable experience of successfully creating and implementing marketing plans
- Digital specialist in delivering engaging online content and managing social media accounts.
- On and off trade marketing experience preferred.
- Creative thinker with the ability to develop and drive new, innovative ideas for campaigns.
- Strong communication and presentation skills.
- Highly analytical and a commercial thinker, a clear ability to present robust and compelling insight/direction with a strong understanding of profit drivers.
- Ability to use and interpret large data sets from key databases: Kantar, Nielsen, Circana, EPOS and other data sources, creating process and reporting output.
- Knowledge of using, manipulating, and interpreting:
- EPOS Data – from retailers [e.g., Tesco] or other data companies (SMARTview)
- Panel Data – consumer trends on why the consumer is buying the product
- Advanced IT and online skills.
- Have a strong ability to multi-task – working effectively across a wide range of brands and projects.
- Have a passion for brands and the drinks industry
- Capable of independent working – self propelled and capability to shape and build outputs agreed with colleagues.
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