Marketing Manager

4 weeks ago


London, United Kingdom LHH Recruitment Full time

Our client is a leading baking brand, inspiring Britain to embrace the joy of baking. From fluffy sponges to mouthwatering icing, they are dedicated to helping people create delicious masterpieces in their own homes.
Join our client's team as a Shopper Marketing Manager and play a pivotal role in driving brand, category, and customer strategic priorities. With a focus on building and executing bespoke customer activation plans, you'll be responsible for enhancing the shopper journey both online and in-store. Develop and implement holistic Shopper Marketing plans tailored to key retailers to increase ROI.
Own and deliver strategic and targeted solutions through a defined Shopper Marketing Strategy.
Collaborate with Finance and Marketing to develop ROI processes and drive effective budget investment.
Partner with the brand team to ensure effective shopper activation plans during the Brand Planning process.
Champion seasonal events in-store, incorporating category understanding and shopper activation.
Develop an understanding of Nielsen data and EPOS to evaluate ROI of shopper activations and promotions.
Work closely with Marketing to align all Shopper Marketing plans with key brand objectives.
Stay involved in the planning, execution, and evaluation of shopper-led activations.
Collaborate with the Digital Shopper Manager to ensure seamless customer execution online.
Manage shopper financial administration, including budget management and tracking.
Good theoretical understanding of the marketing mix.
Team player with a flexible and adaptable nature.
To apply, submit your CV highlighting your shopper marketing experience and your passion for the baking industry. LHH is committed to building an inclusive, supportive environment to enable candidates to explore the next steps in their careers.



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