Director of Brand
3 weeks ago
Job Description PHD Global has an exciting opportunity for a talented media data expert, with experience scaling data solutions across complex, multi-market digital media activations. We are seeking an accomplished and creative thinker to lead our media data transformation initiatives globally. Defining the ‘Diageo way’ to activating data within media. This individual will champion a comprehensive understanding of programmatic and social advertising best practice, alongside the ability to design data solutions that enhance performance and the consumer experience within media.
Collaborating with the Global Digital Operations Director on the governance practice to ensure the appropriate sequencing (i.e gate process) and application consistency, this role is firmly focused on implementing and accelerating the use of data within media:
· Partner with Diageo’s global Connected Data Engine team to identify the media opportunity to scale 1P data products. Influencing the pipeline and design of data solutions. Including the global roll out of a CDP for consumer data media activation and custom bidding solutions for social and programmatic.
· Collaborate with Diageo data privacy to unlock new 3P and 2P data opportunities, documenting progress / case studies and ensuring transparency in data compliance.
· Lead the global media data steer co in partnership with Diageo Global Data team and OMG Data Innovation team. Partner with specialist services such as Dynamic Content, CRM and third-party consultants to set an enablement roadmap for scaled data driven media.
Ensure the correct effectiveness measurement is in place for new and scaled data tactics. g econometrics solutions provider) to ensure a consistent methodology to support the business case for scaled roll out of data products in media
PHD is a growth-focused media agency driven by innovation and creativity.
Founded in London in 1990, we were the first media agency to offer strategic and creative planning at a time when the industry was about buying cheaply and quickly.
Our founders saw a bright future where smart thinking and clever planning could help brands grow faster than their competitors.
And we continue to ensure that our capability and approach evolve in line with changes in media, data, technology, commerce, society, and legislation.
Today, with over 100 offices in 74 countries, we continue to create remarkable campaigns that lead to remarkable growth – using the extending canvas of data and technology.
Diversity, Equity & Inclusion at OMG
At OMG, our vision is to be an agency where difference is valued and everyone is able to thrive in a culture of equality, inclusion and belonging. We will process your personal data in accordance with our Recruitment Privacy Notice which is available on
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