Editor's Letter: Evocative Moments From the Past
2 weeks ago
(Photo by By Ajay Suresh from New York, NY, USA - Bloomingdale's, CC BY 2.0,
When my husband and I first met we often shopped at Bloomingdale’s in Manhattan at the 59th Street store. In the men’s department there was a section called “Saturday’s Generation,” filled with carefully selected oxford shirts, pullover sweaters and jeans, all made with wonderful textiles that looked lived-in but also subtly chic. I remember selecting some of those shirts for my big brother’s birthday and shipping them off to him. He later told my mother he’d never seen such beautiful shirts, which gave me a temporary boost from my naïve little sister image.
There was always something happening in Bloomingdale’s. I recall running in there one day when there was a long line forming on the main floor. There was such a buzz of excitement. I had no idea what I was queuing up for but when I got to the front I was gifted with a tiny bottle of Coco, the new perfume that was being released by Chanel for the first time that day. I still have that bottle; it reminds me of the elation I felt over receiving something so precious and new.
Although Bloomingdale’s was subsequently bought by the parent company of Macys, over the years, it’s retained its image of unique quality and service. When I shopped there as a woman in my 20s, I always felt I was a better version of myself, walking through the cosmetic counters, the furniture department (dreaming of future apartments and how I’d style them with leather sectionals and slate-top coffee tables) and of course, the clothing. I’d shop for evening gowns when I had nowhere to wear them. It didn’t matter; I always felt welcome and that the glamour the dresses offered was a world that was completely available to me.
When my husband and I first met we often shopped at Bloomingdale’s in Manhattan at the 59th Street store. In the men’s department there was a section called “Saturday’s Generation,” filled with carefully selected oxford shirts, pullover sweaters and jeans, all made with wonderful textiles that looked lived-in but also subtly chic. I remember selecting some of those shirts for my big brother’s birthday and shipping them off to him. He later told my mother he’d never seen such beautiful shirts, which gave me a temporary boost from my naïve little sister image.
There was always something happening in Bloomingdale’s. I recall running in there one day when there was a long line forming on the main floor. There was such a buzz of excitement. I had no idea what I was queuing up for but when I got to the front I was gifted with a tiny bottle of Coco, the new perfume that was being released by Chanel for the first time that day. I still have that bottle; it reminds me of the elation I felt over receiving something so precious and new.
Although Bloomingdale’s was subsequently bought by the parent company of Macys, over the years, it’s retained its image of unique quality and service. When I shopped there as a woman in my 20s, I always felt I was a better version of myself, walking through the cosmetic counters, the furniture department (dreaming of future apartments and how I’d style them with leather sectionals and slate-top coffee tables) and of course, the clothing. I’d shop for evening gowns when I had nowhere to wear them. It didn’t matter; I always felt welcome and that the glamour the dresses offered was a world that was completely available to me.
Ruthanne Terrero, VP, Questex Travel + Meetings Group (Photo by Nashan Photographers)It was recently announced that 150 Macys will be closing down across the country but 15 new Bloomingdale’s will open, as the retailer seeks to remain competitive in a buying landscape that is mostly online now. Nothing against the Macys brand but I’m not surprised. When I go into these stores, I see miles and miles of clothing and wonder who in the world is going to buy all that “stuff.” Luxury here is a matter of quantity and not experience.
In recent months I’ve seen my Ralph Lauren stock increase by 30 percent. Analysts point to the fact that the brand is doing less discounting and instead elevating its stature. Its successful branding on Instagram arouses emotions and an Americana experience that people aspire to. As a result, on social media, Ralph Lauren is also capturing a younger audience, leading to more digital sales.
As a purveyor of luxury travel, are you promoting lots of luxury stuff or are you displaying content that evokes moments that stay in the client’s mind for days and days until they eventually purchase what you’ve floated before them? Is your identity as a luxury expert based on the vast quantity of programs you can offer your customers or do you instead consider each client’s ultimate preferences as you’re preparing to consult with them?
I’ve recently begun collecting gemstones straight from the mines. When I get a new delivery, my living room becomes filled with assorted chunks of amethysts, slivers of jade and polished calcite, all beautiful, but if I don’t quickly put each in a carefully selected place on a shelf it just all becomes a lot of “stuff.” That’s true as well of luxury travel experiences. Don’t let the world’s wonders become a lot of “things” you’re trying to sell. Instead, let each stand on its own, carefully selected for the person who has revealed their ultimate travel desires to you. Your clients will feel a better version of themselves when they’re interacting with you and you’ll both benefit from that positive emotion.
Related ArticlesEditor's Letter: Elevating Your "VIC" Vibe
Where to Go in 2024: Column
McCabe World Travel’s Annual “Thrive” Event Concludes
Advisor Challenges: Handling Demand and Alternate Destinations
#J-18808-Ljbffr-
United Kingdom Luxury Travel Advisor Full timeEditor's Letter: Have Group; Will Travel, Someday I was sitting in a diner with some newly found friends. Someone brought up the idea that we should all go on a cruise together since we got along so well. One of the friends had already been to a travel advisor to collect brochures and get pricing for the very narrow window of time he liked to cruise (in...
-
Editor
3 weeks ago
United Kingdom DiverseJobsMatter Full timeAn exciting opportunity has emerged for an Editor to join the Communications for Development team at a renowned non-profit organization. The team is building a global community focused on learning together, both online and offline, and equipping individuals with the knowledge and skills to face the challenges of poverty and injustice in our world. The...
-
Editor
3 weeks ago
United Kingdom DiverseJobsMatter Full timeAn exciting opportunity has emerged for an Editor to join the Communications for Development team at a renowned non-profit organization. The team is building a global community focused on learning together, both online and offline, and equipping individuals with the knowledge and skills to face the challenges of poverty and injustice in our world. The...
-
Editor's Letter: The Magic of Family Travel
2 weeks ago
United Kingdom Luxury Travel Advisor Full timeEditor's Letter: The Magic of Family Travel (Photo by SHansche/iStock/Getty Images Plus/Getty Images) There’s a cute little building in the town where I live. It’s one of the few remaining structures from when the village was founded; it’s round with a peaked ceiling and the interior space is probably about 9-by-12 feet. I stopped in there the...
-
JMS Editor Changes
2 weeks ago
United Kingdom Society for the Advancement of Management Studies Full timeJMS Editor Changes By Joanne Cheseldine on July 2, 2020 in Latest News JMS has recently had a number of changes to the Editor Team. Mark Healey, University of Manchester, joined the editor team as an Associate Editor on the 1st June 2020. Mark’s research focuses on cognition and emotion in organizations, particularly how they enable and constrain...
-
Editor (Education Publishing)
1 month ago
United Kingdom Think Selection - Publishing Recruitment Specialists Full timeThink Selection is thrilled to be recruiting an Editor for a successful and well-established independent Education Publishing company, a leading provider of quality education resources for early years. As the company continues to grow, this new role has been created as part of their ongoing development strategy. As part of a friendly and collaborative...
-
Audio Editor
4 days ago
London, United Kingdom PTW Full timeMulti award winning games dialogue specialist SIDE is looking for Casual Audio Editors to join its team. SIDE has been producing best-in-class game audio for over 25 years and built an enviable portfolio and brand. Recent hit releases SIDE have provided dialogue services for include Cyberpunk 2077, Assassin's Creed Valhalla, Hitman III, Returnal, It...
-
Video Editor
3 weeks ago
United Kingdom Flight Studio Full timeWe are ready to redefine podcast media and technology with this new company. “I truly believe that we have every core component required ready to disrupt and redefine the global podcasting industry with this new venture. We have done this in our own tiny way already with the Diary of a CEO, but I'm haunted by the potential that we see to scale this...
-
Film Editor
5 days ago
United Kingdom Internationalfilmreview Full timeGrowing up in Chilliwack, British Columbia, Graham Fortin enjoyed putting puzzles together from a young age. He felt a rush when he would connect two pieces together, slowly creating a beautiful picture. As a teen, when he was taking a film class in school that required him to make a match cut of someone opening a cupboard door, he was instantly satisfied....
-
Sr. Editor, Product and Ecosystems
1 month ago
United Kingdom Zapier Full timeJob Posted: March 15, 2024 Location: AMERS or EMEA Hi there! Zapier is looking for a detail-oriented and strategic editor to join our content marketing team. In this role, you’ll be the last-eyes-on editor for a variety of content assets within product marketing and Zapier ecosystem partner initiatives, including product launches, landing pages, case...
-
Video Editor
3 days ago
United Kingdom Ember Regis Group Limited Full timeCompany Description Ember Regis produces high-quality video content, primarily for the financial and education sectors. Role Description We are offering a short-term, part-time contract for a talented Video Editor. Applicants MUST be based in the Birmingham area. You will be responsible for editing videos, colour grading, creating graphics, and...
-
Editor - Travel
2 weeks ago
United Kingdom Luxury Travel Advisor Full timeEditor's Letter: The Magic of Family Travel (There’s a cute little building in the town where I live. Seated at the desk there was the proprietor of the paint company, as content as could be in this tiny space. He showed me two pictures of his gorgeous sons — one of them in a pool, the other on the beach. There’s a cute little building in the town...
-
Remote YouTube Video Editor
3 weeks ago
United Kingdom Flight Studio Full timeWe are ready to redefine podcast media and technology with this new company. “We are seeking a talented and creative Video Editor to join our team. As a Video Editor, you will play a crucial role in the post-production process, shaping raw footage into visually compelling and highly engaging videos for social and Youtube. Your keen eye for detail and...
-
Audience Editor
2 weeks ago
United Kingdom HuffPost Full timeAudience Editor HuffPost UK is looking for an experienced and energetic Audience Editor to join our team in London. As an expert in how to engage digital audiences, including social media and SEO, you will be responsible for growing our audiences against site goals. You will help shape our commissioning process to help ensure our articles and videos...
-
Editor
3 weeks ago
United Kingdom DiverseJobsMatter Full timeAn exciting opportunity has emerged for an Editor to join the Communications for Development team at a renowned non-profit organization. The team is building a global community focused on learning together, both online and offline, and equipping individuals with the knowledge and skills to face the challenges of poverty and injustice in our world.The...
-
Editor
3 weeks ago
United Kingdom DiverseJobsMatter Full timeAn exciting opportunity has emerged for an Editor to join the Communications for Development team at a renowned non-profit organization. The team is building a global community focused on learning together, both online and offline, and equipping individuals with the knowledge and skills to face the challenges of poverty and injustice in our world. The...
-
Editor
3 weeks ago
United Kingdom DiverseJobsMatter Full timeAn exciting opportunity has emerged for an Editor to join the Communications for Development team at a renowned non-profit organization. The team is building a global community focused on learning together, both online and offline, and equipping individuals with the knowledge and skills to face the challenges of poverty and injustice in our world.The...
-
Medical Editor
38 minutes ago
United Kingdom Carrot Pharma Recruitment Full timeMedical Editor – Independent Healthcare Advertising Agency – Hybrid / Oxfordshire – Competitive Salary & benefits An extremely well-established Healthcare Advertising agency with a rich legacy of providing creative and digital marketing solutions to some of the leading names within the pharmaceutical and healthcare industries. If you’re an...
-
Video Editor
3 weeks ago
United Kingdom Devorisemedia Full timeAt Devorise Media & Business Solutions, we are seeking a talented and creative Video Editor to join our dynamic team. The successful candidate will be responsible for assembling recorded raw material into a finished project that matches the director’s vision and is suitable for broadcasting. The material may include camera footage, dialogue, sound...
-
Video/Motion Editor
3 days ago
United Kingdom Zebra People Full timeI have partnered with an international global agency dedicated to empowering businesses and brands. Currently, they're in expansion mode and are eager to welcome a Video and Motion Editor to join the team. up to £40,000 Hybrid ( 3/4 days in the office) Benefits - 25 days holiday, Ethical Funding, Bonuses, Birthdays off to name a few. If you're...
