Marketing Executive
4 weeks ago
THG is a fast-moving, global technology business that specialises in taking brands direct to consumers. Our world-class proprietary tech and infrastructure powers our extensive portfolio of beauty, nutrition and lifestyle brands and is now helping drive exponential growth of our clients' brands globally.
THG Nutrition & Wellness :
THG Nutrition & Wellness is home to some of the best loved and most trusted names in wellbeing and nutrition, including Myprotein, the world's largest online sports nutrition brand, its family of brands, Myvegan, Myvitamins, Command, MP Activewear and MyPRO, plus Exante Diet.
Our brands and people exist to break boundaries, to power and empower those who want more. Everything we do is done in-house, from manufacturing and new product development to content creation, e-commerce, marketing and logistics. It's an incredibly exciting time to join the team, and we're always looking for talented people who share our vision and values to drive our Nutrition & Wellness movement forward.
Shopper Marketing Manager - THG Nutrition
The key remit of the role is the development and delivery of the Customer & Shopper Marketing Strategy; sitting within The Brand team with a dotted line into the retail B2B team, you will be the key point of contact to translate brand plans with the relevant channels and translate them into a clear shopper engagement vision across Europe, that aligns with business and customer priorities, with a key focus on the UK. This role is a new creation within the business, as we scale our environment marketing, meaning a great opportunity to shape the development and future of the area.
This role will focus on representing Nutrition Division;
We have the ambition to be the best-in-class supplier and strategic partner to our major accounts - this function will be a core part of helping to get there, working closely with all UK & EU Commercial teams.
Planning Work effectively as a key member of the UK & EU Commercial teams by influencing and contributing to strategic decisions with our retailers when agreeing investment and execution
Drive the development and execution of the shopper marketing annual plan and budget in line with the commercial strategy, brand strategies, and customer strategies.
Ensure the plans maximise ROI by customer and media type (in-store media, digital, print etc)
Working closely with the sales team and product/brand teams, develop, present and assist with implementation of account specific plans that drive growth in line with annual plans.
Work cross functionally with the brand & product team and sales teams to ensure the plans are aligned and fully maximised.
Input into NPD process (from insight to product) from identifying opportunities through to developing shopper-led selling stories Influence and shape the brand strategy by championing the shopper and developing the customer & shopper marketing strategy with a view to becoming known for executional excellence.
Co-ordinate proposals and deployment of in store & online category activities. Online to include online asset compliance programme, key word and category search improvements.
Ensure effective and efficient implementation of promotional activity by identifying appropriate category promotional mechanics (covering the whole range of promotions, including price, added value, bundle, multi-buy etc
Previous experience across multiple environments in shopper marketing
Excellent knowledge and application of PowerPoint and excel
Trade experience of supporting the commercial retail teams
Strong project management
Creative with an eye for new ideas
Competitive Salary
~25 Days holiday + UK Bank Holidays
~ Birthday Off
~ Access to staff gym at THG Icon office
~ Discounts across THG Brands
~ Pension
~ THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community. #
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