Sales/marketing manager

3 weeks ago

London, United Kingdom Jones Lang LaSalle Incorporated Full time

Our people at JLL are shaping the future of real estate for a better world by combining world class services, advisory and technology to our clients. and we support them through professional growth, flexibility, and personalized benefits to manage life in and outside of work. Whether you’ve got deep experience in commercial real estate, skilled trades, and technology, or you’re looking to apply your relevant experience to a new industry, we empower you to shape a brighter way forward so you can thrive professionally and personally.
**12 MONTH FIXED TERM CONTRACT**
The Marketing Manager is tasked with bringing the values and purpose of Brent Cross to life for consumer, for brands, and for audiences across the digital universe. We’re looking for a Marketing Manager who can be both brand and the consumer champion, a true ambassador for the centre, someone who understands the pulse of the North London catchment, a networker who can build a community of partnerships with the potential to innovate and delight. We want to find a Marketing Manager who can lead the change, and the reinvigoration of the consumer proposition at Brent Cross.
Take ownership of the local Marketing and placemaking plans, developing an annual campaign plan and agency briefs which focus on maximising ROI, driving footfall, and delivering a clear & compelling brand proposition - aligned with wider central strategy and destination business plans.
In line with central strategy, create and own bespoke placemaking and events plans aimed at driving tangible ROI in line with our 'fame fortune fans and footfall' goals, delivering a strong calendar of 'destination experiences' across the year which work in parallel with outputs from commercial and placemaking teams.
Find and explore opportunities to add value and offset delivery costs, identifying local and regional partners who can add value and/or part fund event activity, partner with commercialisation and/or leverage 3rd party partnerships to drive FF and ROI. Continually drive forward creative, delivery and customer experience standards, and secure income (in line with annual targets) to offset delivery costs.
Work with other Marketing & Placemaking Managers to share best practice, event planning and resources across multiple centres where appropriate.
In partnership with the content agency, develop and optimise a bespoke content and influencer strategy at centre level, delivering maximum ROI from available budgets, focusing on the retention and acquisition of customers, highlighting key categories, and supporting tenants. Focused on driving positive engagement, sentiment, action, and conversation for the centre brand far beyond our own digital platforms.
Work with the central Digital Marketing team, and our agency partners to ensure that all campaigns work in parallel, on and offline, reflecting our digital channel strategy.
Manage all customer facing comms across the local estate, printed and digital, promotional and informational, including posters; digital screens; centre branding etc.
Share agreed local marketing strategy / calendar / plans with the Occupier & Customer Manger, working with them, and their team of Destination Hosts, to ensure occupiers are fully informed about all marketing activities and opportunities, including updates via occupier forums and regular on/offline comms updates. Provide regular briefings to the Occupier & Customer Manger so they can liaise with occupiers on behalf of marketing, sharing upcoming opportunities, securing occupier participation.
Working with the Occupier & Customer Manager, their team of Destination Hosts, and external digital agency partners, ensure incoming occupier requests for comms and marketing support (on our owned digital platforms), are managed in line with the agreed processes and time frames, through automated digital forms (following the portfolio protocol / process).
Own local marketing budget, accommodating centrally negotiated / shared costs, and flexing local allocations to maximise opportunities and ROI. Utilising agreed marketing budget trackers, conduct regular reforecasting of marketing budget to reflect changes to strategy and/or opportunities. Collaborate with Data & Finance Manager to manage Financial Variance Reporting at 6 months, 9 months, and year end, working with Data & Finance Manger to manage the PO and invoicing process in line with Hammerson / JLL budget management policies.
Amplify, when appropriate, any operational, business development, commercial, sustainability, community, and ESG strategies through suitable marketing channels.
Collaborate with local operational teams, and other centre and central teams, to ensure all operational, health, safety and security protocols are met. Support delivery of all required information, to the Operations Manage and their team, in a timely fashion, including necessary RAMS and operational plans to support marketing activities.
Jones Lang LaSalle (JLL), together with its subsidiaries and affiliates, is a leading global provider of real estate and investment management services. We endeavour to keep your personal information secure with appropriate level of security and keep for as long as we need it for legitimate business or legal reasons. For candidates in the United States, please see a full copy of our Equal Employment Opportunity and Affirmative Action policy here .
We help our people thrive, grow meaningful careers and find a place where they belong. For over 200 years, JLL (NYSE: JLL), a leading global commercial real estate and investment management company, has helped clients buy, build, occupy, manage and invest in a variety of commercial, industrial, hotel, residential and retail properties. A Fortune 500company with operations in over 80 countries around the world, our employees bring the power of a global platform combined with local expertise. Driven by our purpose to shape the future of real estate for a better world, we help our clients, people and communities SEE A BRIGHTER WAYSM. JLL is the brand name, and a registered trademark, of Jones Lang LaSalle Incorporated.

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