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Brand Category Manager

4 months ago


Watford Hertfordshire, United Kingdom RONTEC Roadside Retail Limited. Full time

The Brand Category Manager is responsible for driving the sales and profitability of their assigned areas. The role holds responsibility for all Commercial aspects of a large portfolio of categories including range selection, negotiation, pricing, marketing, promotional planning, new product development, and the management of a suite of planograms.

The role requires the production of multiple reports, data analysis, and interpretation of trends (internally and across the market) in order to create strategic business plans.

The Brand category Manager will be expected to continually review the goods’ supply chain, ensure consistent stock availability, negotiate with brand partners and suppliers to achieve the best terms including over-riders, promotional rebates, listings and marketing fees.

The role requires the ability to build and maintain strong relationships with our branded partners, suppliers and internal departments and to, at all times, deliver on Rontec’s core values.

This role will be required to work closely with many departments across the business, most notably Operations and Finance, supporting with detailed communication and regular site visits to ensure category initiatives are implemented according to the strategic business plans.

KEY ACTIVITIES

  • Responsible for the profitability and growth of a large portfolio of categories.
  • Maximise the store sales and margin conversion through effective category management, supplier negotiation and continual innovation and adaption of the shop offer.
  • Management and regular review of the goods’ supply chain for the assigned categories, ensuring consistent stock availability, competitive cost prices and reliable service to our large network of Shops.
  • Initiate and develop new products/ideas and support with business projections, presentations and project proposals.
  • Negotiate to deliver competitive trading terms with suppliers; maximising over-riders for the company, including promotional rebates, listing and marketing fees.
  • Collaboratively produce planograms in line with annual range review schedule, working alongside space planners and suppliers.
  • To recommend, produce and manage all designated category promotions (along with the relevant point of sale). Income from these promotions and analysis of their success will be vital.
  • Set pricing levels/bands for all allocated products. Implement and maintain appropriate data files and monthly competitor price files.
  • Responsible for providing the Database team with all necessary information to keep the back-office epos systems accurate.
  • Detailed category performance tracking through analysis via multiple data points, building a thorough knowledge of designated product areas through supplier interface and research, tracking performance vs market and benchmarking against competitors.
  • Be fully up to date with the latest developments and initiatives across the competitor set and throughout the wider industry.
  • Create and develop promotional, seasonal and marketing initiatives for designated areas.
  • Manage results of the Mystery Motorist and ensure completion of the associated reports within the program framework and timescales.
  • Develop and promote the Rontec retail marketing strategy in line with the retail business strategy to support improvements in category performance whilst upholding the Group’s corporate image.
  • For each allocated project, review and manage the end-to-end critical path ensuring collaboration and engagement from the Shops and Operation Management. Ensure all projects land and are implemented accurately, supporting with detailed communication and ‘what good looks like’ guidance.
  • To complete regular store visits to ensure category initiatives are implemented according to the Shops distributed instructions across the network and liaise with the Operations Management to rectify any issues.
  • Review business activities with detailed financial analysis, providing feedback to Operation Management and senior members of the business.
  • Play an active role in any major projects within the company that involves the Retail and/or Operations departments.

ACCOUNTABILITIES

  • To ensure sustainable profit performance for the business through increased category sales and associated gross margins, as well as maximising the overrider payments from the Shop Suppliers.
  • To ensure that a fully functioning supply chain is in place at all times.
  • To protect the company brand standards, supplier and brand partnerships through building strong professional relationships and delivering the agreed shop contracts.
  • To provide accurate reports, data and action plans; treating all internal information with the upmost confidentiality.
  • To ensure all projects are completed as required; adhering to the specific criteria, standards, and timeframes set.
  • Ensure that all resources (equipment, stock, labour etc) are organised for each allocated project in line with the Shop requirements.

To be successful in the role, you should have:

  • Previous Category Management experience working within a food retail environment.
  • High level of numerical and data analytical skills a good practical knowledge of Microsoft Excel (pivot tables, IF and Average formulas)
  • Ability to think strategically, show initiative and creativity.
  • Strong motivational and communication skills
  • Commercially aware and driven by targets and objectives.
  • Ideally educated to degree level

Please note that at any time the company reserves the right to review the roles key activities and accountabilities, and within reason request the employee to carry out any other duties.

What we offer:

  • Competitive Salary
  • 25 days annual holiday (in addition to your 8 paid bank holiday days)
  • A contributory pension scheme with matching rates.
  • Simplyhealth – Cashback Dental and Optician Health plans
  • Employee Health & Wellbeing support

As an equal opportunities’ employer, Rontec is committed to the equal treatment of all current and prospective employees and does not condone discrimination on the basis of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership.

We aspire to have a diverse and inclusive workplace and strongly encourage suitably qualified applicants from a wide range of backgrounds to apply and join Rontec

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