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eCommerce Marketing Exec

3 months ago

Lancashire, United Kingdom Ralph Recruitment Ltd Full time

Great opportunity for an eCommerce Marketing Executive, German speaking for our client who are a leading international online retailer. Working for this fantastic company, a true investor in people, this opportunity would suit a recent marketing graduate or someone wanting to expand on their experience. Continued training and development within a supportive and happy working environment. The role of eCommerce Marketing Executive will be responsible for ensuring the successful day to day management of the site, through effective analysis of product categories, promotions and campaign performance.
A key aspect of the role is to proactively review site performance to help drive revenue growth and deliver E-commerce targets, maintain and writing blogs along with varying marketing administrative tasks.
Working closely with the Brand Manager and PPC team, you will be responsible for ensuring revenue and conversion goals are maximised.
Closely review site performance to help deliver revenue goals based on business strategy. This will involve proactively looking for opportunities to drive ROI, improving overall conversion and commercial metrics
Be knowledgeable in products and ranges, reporting daily and weekly on any findings to enhance performance and ROI
Measure and track category performance to identify opportunities for optimisation and improvements. This will include category reordering which will be driven by data led decisions across multiple platforms
Regularly checking the website to ensure the best customer experience is being provided
Support with the implementation of seasonal promotions
Work closely with the Brand Manager and other team members to contribute to the PPC strategy
Continuously utilise competitor research, industry knowledge and ROI analysis, in order to identify new opportunities to support the overall objectives of the team
Strong knowledge of MS Excel
Previous experience or interestin aspects of digital marketing.
Experience in quantitive analysis & reporting ideal but not essential.
Experience of manipulating large data sheets in Excel
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