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Healthcare manager, brand manager

2 months ago

Lancashire, United Kingdom Better Placed Ltd - A Sunday Times Top 10 Employer in 2023! Full time

MY CLIENT IS LOOKING FOR AN EXPERT IN HEALTH & WELLNESS (ideally within food/supplements/good for you category). 3 days in the office vs home

Brand Manager – Health and Wellness
Lead the strategy and budget management for the current brands in the portfolio.
Develop and execute a multi-channel marketing approach to drive successful campaigns, including social media, PR, experiential marketing, influencer partnerships, and product marketing.
Collaborate with the eCommerce Manager and Digital Marketing team to implement sales-driving activities (e.g., paid media, SEO, PPC, brand partnerships, and promotional planning).
Design a direct-to-consumer (D2C) strategy to boost engagement, including loyalty programs, email marketing, exclusive offers, and product range development.
Innovate new wellness products based on market trends, launching into existing markets with a clear point of differentiation, while also considering new brands or licensing opportunities.
Collaborate with other marketing team members and the Retail Director to create strategies for retail channels.
Oversee Amazon strategy with eCommerce partners while ensuring a seamless direct-to-consumer website experience.
Evaluate data needs to support Health and Wellness development initiatives.
Assist with sales forecasting and collaborate with the Marketing Director to shape the 3-year strategy for the health and wellness division.
Strong entrepreneurial spirit, able to create and implement brand strategies.
Proven ability to use data and research to identify growth opportunities.
Experience in direct-to-consumer digital marketing is essential.
Familiarity with health and wellness, preferably within food and beverage.
Degree in business or marketing, or a CIM diploma is preferred.