Design Management Team Lead

2 weeks ago


City of London Greater London, United Kingdom Tag Full time

Reports to: Imperial Creative Director

*Please note, you’ll be working primarily on tobacco brands*

Tag is looking for a creative Design Lead with a head for strategy and plenty of shopper marketing experience. Developing shopper design frameworks that complement above the line creative and adhere to shopper principles. Working with a Senior Copywriter on concepts for digital and shopper tools for all Imperial products—combustible, non-combustible and heat technology tobacco.

You’ll also oversee, advise and mentor more junior members of the creative team.

Imperial Brands is an international company, operating across 120 markets—but they have a challenger mindset. They’re innovating at pace and developing a global diversity strategy. We embrace difference through diversity of thought, experience and expertise to maximise potential and deliver the greatest benefits for our people and our clients. Overseeing the delivery of creative for locations where the cultural context is different.
• Developing brand experiences, POS, digital content and expert marketing.
• Working closely with client design leaders and marketing teams, and rostered agency partners.
• Communicating with stakeholders to agree timelines and develop project deliverables.
• Helping shape shopper principles for global projects.
• Producing design briefs in partnership with design leaders and strategic partners.
• Translating above the line creative into shopper key visuals.
• Ensuring creative exceeds stakeholder expectations and is delivered on time.
• Developing a clear understanding of how brands communicate in specific channels.
• Managing stakeholder expectations in relation to project objectives, timelines and budgets.
• Mentoring and providing constructive feedback to your more junior colleagues.

5+ years working in a design management role.
• Experience of other design disciplines, including brand identity, structural design, POS, expert, advertising, digital and brand experiences.
• The ability to utilise marketing and design research findings to inform your work.
• An understanding of how design can affect the brand and, in turn, the business.
• Measures of Performance:

• Project delivery to agreed budget and timelines
• Understanding of client core brands and their principles

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.


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