Design Management Team Lead

3 weeks ago


London, United Kingdom Tag Full time

Design Lead
Reports to: Imperial Creative Director

*Please note, you’ll be working primarily on tobacco brands*

We are the long-standing, production partner of choice that has helped brands across borders and cultures for over half a century achieve their business goals. We embrace difference through diversity of thought, experience, and expertise to maximise potential and bring the greatest benefits for our people and our clients.
In June 2023, Tag was acquired by dentsu Group, Inc, though we remain a distinct brand that is led by David Kassler, Tag Global CEO, headquartered in London. As dentsu’s acquisition of Tag significantly expands content delivery capabilities, Tag’s expertise to deliver personalized, omnichannel content in real-time and at-scale for clients remains unparalleled across the entire customer journey, unlocking marketing effectiveness and efficiency.
Tag and dentsu bring together our innovation and technology infrastructure to help solve clients’ toughest challenges. United in business acumen, we share similar core values, company culture, and embrace a vision “to be at the forefront of people-centric transformations that shape society”.
You’re a creative Design Lead with significant shopper marketing experience. Working closely with the strategy team, you’ll develop shopper design frameworks that build on, and dovetail with, above the line campaign creative ­­— the challenge is to both retain the integrity of the ATL work and adhere to shopper principles. Alongside a Senior Copywriter, you’ll also ideate and produce digital and shopper tools for all Imperial products, including combustible, non-combustible and heat technology tobacco.
In addition, you’ll oversee, advise and mentor more junior members of the creative team.

You’ll help develop strategic concepts, produce shopper toolkits and face design challenges around creating numerous and varied marketing materials.
Oversee the delivery of creative output that’s tailored to be effective in locations where the cultural context is different.
You’ll help develop brand experiences, POS, digital content and expert marketing and work closely with clients’ design leaders and marketing teams as well as rostered agency partners.
Day to day, you’ll be consulting with stakeholders to agree timelines and develop project deliverables.
About the Imperial account
Imperial Brands is an international company, operating across 120 markets – but they have a challenger mindset. They’re developing a robust, global diversity strategy and are committed to providing customers with better choices.

5+ years working in a design management role.
~Experience of other design disciplines, including brand identity, structural design, POS, expert, advertising, digital and brand experiences.
~ Ability to utilise marketing and design research findings to inform your work.
~ An understanding of how design can affect the brand and, in turn, the business (metrics and measurement).
~ Work with the strategy team to help shape shopper principles for global projects.
Produce design briefs in partnership with design leadership colleagues and strategic partners.
Help translate ATL creative into shopper key visuals that follow best practice.
Ensure creative output exceeds stakeholder expectations and is delivered on time.
Develop a clear understanding of the brands and how they communicate in specific channels.
Manage stakeholder expectations in relation to project objectives, timelines and budgets.
Mentor and provide constructive feedback to your more junior colleagues.

As an ethical employer, Tag will never ask job applicants to provide private, sensitive information upfront or make offers of employment contingent on financial requests or responsibilities from any candidate.



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