Freelance Social Copywriter

2 weeks ago

London, United Kingdom Clifford Associates Full time

This dynamic Social & Content agency specialising in building creative strategies and delivering outstanding results for a diverse range of clients across various sectors, including technology, retail, automotive, and entertainment, is now looking for a Social Copywriter for one of its biggest global Tech clients.

They have partnered with one of the most renowned brands globally, deeply integrated into modern daily life. They create a wide range of content and advertising spanning the UK, EMEA, and the U.S. Their work encompasses thought leadership, digital articles, films, campaigns, and, crucially, social media.

Overview:

As aSocial Copywriter, your primary responsibility is to conceptualize and produce engaging content and experiences tailored for social media platforms aimed at captivating consumers in innovative ways. You will have a specific focus on managing their client's social content across North America, with key duties including:

  • Crafting and editing captivating posts for various social networks, with a strong emphasis on LinkedIn, Twitter, and YouTube. Proficiency in LinkedIn Elevate is essential.
  • Driving creative excellence by generating deep engagement and enhancing key metrics through groundbreaking social copy and activation campaigns targeting a diverse audience of advertisers.
  • Collaborating with the broader team to develop clear and compelling reasons to believe (RTBs) and social go-to-market (GTM) plans for key industry events throughout the year.
  • Taking charge of social conversations, not only by generating likes and impressions but also by initiating and, at times, moderating discussions on crucial industry topics and talking points.
  • Ensuring that the tone of voice in all copy aligns with brand standards and our internal social tone of voice guidelines.
  • Selecting visually appealing images and videos to complement written content.
  • Occasionally providing real-time or scheduled coverage of events.
  • Using data-driven insights to collaborate with the social team and optimize posts, including language, tone, and messaging, based on audience behaviour.
  • While the primary focus is on organic social, this role will also involve paid social elements.

Your Profile:

  • Profound expertise in social media, demonstrated by a proven track record in creating content that leverages the strengths of different platform algorithms and engages audiences effectively.
  • A strategic approach to social media, viewing it as a means to lead and participate in conversations rather than just an amplification channel. You consider social engagement at the start of the creative process, not as an afterthought.
  • The ability to produce social copy quickly, even in response to current events or relevant comments.
  • Some prior B2B experience and knowledge of advertising products and the broader marketing industry.
  • Strong knowledge of SEO, keyword research, and analytics tools.
  • Familiarity with social publishing platforms, such as Sprinklr or equivalent.
  • Exceptional attention to detail and strong grammar and spelling skills.
  • Willingness to adapt to the always-on nature of social media, including occasional flexibility in working hours, especially during event coverage.
  • A passion for creating impactful and shareable content that demonstrates thought leadership.
  • A deep interest and knowledge in technology, ranging from AI and ML to emerging targeted advertising models.
  • A profound understanding of the current media landscape and the ability to tailor messaging for various audience segments, including CEOs, CMOs, and Media Buyers. Ideally, you have prior experience in an agency or a relevant trade publication.
  • Proficiency in the Adobe suite, with the capability to make copy changes as needed. Familiarity with Photoshop, InDesign, and AfterEffects is a significant advantage.
  • A strong connection to pop culture, staying up-to-date with current trends and references.
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