Senior Marketing Executive

1 month ago

Basingstoke Hampshire, United Kingdom Michael Page (UK) Full time €40,000

Well established financial institution that offers a range of banking services and products to customers. They provide solutions for savings, investments, and lending, aiming to meet the financial needs of individuals and businesses.
The Senior Marketing Executive - Digital responsibilities will include:
Drive and successfully deliver the digital engagement and promotion strategy to customers, brokers and retailers
Develop, own and deliver the associated performance marketing reporting, make data-driven recommendations and implement subsequent improvements
Generate ideas and engaging content for ongoing email, website and social media activity, within Fin Prom and Consumer Duty requirements
Manage and undertake updates to existing product communications, marketing materials (both on and offline) and promotional activities, make recommendations for and develop new material as required
Lead on the design of customer facing system outputs, and liaise with the admin services relationship manager to assist with implementation when appropriate
Become a marketing subject matter expert for savings, property, retail finance and brand
Build a strong understanding of the behaviours and needs of the customers and distribution channels associated with each business unit
Identify and lead on activities which contribute to the development and implementation of new initiatives
Manage third parties and agencies as required to deliver marketing activities
Coordinate and oversee external events including roadshows, webinars, exhibitions and event days, including all necessary communications and the provision of supporting marketing materials
Undertake and improve the provision of graphic design and video activities to support each business unit, managing overflow to third party agencies as necessary
Lead the delivery of website content and functionality updates, and website-related projects
Support of the Head of Marketing with other activities as required
The successful Senior Marketing Executive - Digital should have:
~3 yrs experience with a broad range of marketing activities
~ Strong digital marketing skills, to include knowledge/experience of Salesforce Marketing Cloud, Google Analytics, Developing and owning performance marketing reporting
~ Experience of writing copy and producing a broad range of marketing collateral

What's on offer for the Senior Marketing Executive - Digital :
Competitive salary, up to £40,000 per annum
Excellent benefits package
Flexible hybrid working, 3days in office


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