Senior Marketing Executive

2 weeks ago

Basingstoke, United Kingdom Copello Global Full time

Copello have partnered with an award-winning channel marketing agency, in the recruitment of a Senior Digital Marketing Executive, to join their business based in Basingstoke.


Qualifications, skills, and all relevant experience needed for this role can be found in the full description below.

Reporting directly to the Demand Generation Manager the Digital Executive, plays a pivotal role in creating and executing comprehensive demand generation strategies and campaigns that deliver results. You will collaborate closely with the Client Services Team to generate high-quality leads for clients and contribute to the overall success of the business through increasing brand awareness, digital sales leads, engagement, and conversion.

Key Responsibilities:

  • Design and implement multi-channel campaigns to drive awareness and lead generation
  • Utilise a data-driven approach to refine and optimise campaigns for maximum impact, providing insights and recommendations based on market research to enhance results
  • Work closely with the Client Services Team and external suppliers to ensure alignment on lead qualification criteria and implement lead scoring to prioritise and route leads effectively
  • Collaborate with the Client Services Team to create compelling and targeted content including ad copy and other collateral
  • Build profitable paid digital campaigns using Google Ads and LinkedIn Campaign Manager
  • Monitor and analyse the performance of demand generation campaigns
  • Create end of campaign reports that are informative and insightful, making recommendations for how results can be improved
  • Manage and segment the marketing database for targeted campaign execution

Desired Skills/Experience:

  • Proven experience in demand generation or digital marketing - approximately 2-3 years
  • Proven experience in using Google Ads, LinkedIn Campaign Manager, and email marketing platforms
  • A tech enthusiast
  • Excellent analytical and quantitative skills, with the ability to translate data into actionable insights
  • Exceptional written and verbal communication skills
  • Creative thinker with the ability to generate innovative ideas

This position is offering a salary of £30K-£35K DoE.

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