Digital PR

4 weeks ago

London, United Kingdom QiH Group Full time

Our Company: QiH is a global digital marketing group specialising in the iGaming sector, operating across various international markets. Our companies include Digital Adventures, a suite of aggregator brands which provide traffic to leading iGaming operators; Wizard Interactive, an affiliate partner for top US online casinos; and Tau Marketing Services, which offers three consumer-focused casino brands through the Aspire network.
Thanks to our Affiliate, Paid Media, SEO, Retention, and Data and Analytics teams, we are successful across several areas in a highly competitive industry.
Data is at the core of what we do at QiH, but our people are at the heart of our success The QiH SEO team is growing We are looking for a motivated and skilled Digital PR Outreach Lead to join our team in London and improve our website's search engine rankings and drive organic traffic. You will work closely with the wider SEO team to develop and execute link-building strategies that comply with best practices and industry standards while also staying abreast of the latest trends and algorithm updates.
As the company and the SEO team grow, we’re looking for someone comfortable operating at a strategic level while also rolling up their sleeves to get into the execution details.

Develop and implement an effective PR link-building strategy for a portfolio of casino and slots websites.
Collaborate with the content team to generate relevant coverage and backlinks through content and messaging ideas.
Planning and managing SEO outreach and PR campaigns, including writing, and sending out outreach emails.
Conducting backlink audits to assess the backlink success of a PR campaign/project.
Analysing competitors’ SEO PR techniques and using insights to feed into strategies.
Mentoring junior members of the team around digital PR and link-building.

Proven experience in securing online coverage using a range of outreach strategies.
Knowledge of Google algorithms and their impact on link-building strategy and initiatives.
Hands-on experience with content, social media, SEO, and digital PR.
Excellent Excel skills and knowledge of Google Products suite (especially Google Sheets).
Excellent written and verbal English skills.
Experience in iGaming or other heavily regulated industries (for example, financial services, Forex).

Strong mentoring skills, especially when working with junior team members.
Creative approach and original thinking
Competitive Basic Salary + Bonus.
Hybrid working, 3 days in the office.
Private Health Care.
Ongoing training, development, and certifications.
Soft skills training with a professional consulting company.
International travel opportunities.

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