Marketing Manager
4 weeks ago
About Our Client
Our client is going through a major transition to be a market leading drinks organisation - identifying and creating new commercial brands within the spirits category and products for it's own portfolio and/or for 3rd Parties which deliver unique value to the market.
Job Description
- Develop, manage, and execute the marketing plans for key commercial brands across multiple channels, that align with business objectives.
- Oversee all aspects of the commercial brands marketing plans including PR, media, digital, in-store and events (where appropriate).
- Oversee the design, production and distribution of marketing materials, create compelling content for a variety of platforms.
- Spearhead the development of digital marketing, SEO and social media to provide added value to existing customers and acquire new ones.
- Coordinate and participate in trade shows and industry events.
- Be the brand custodian, responsible for the execution of brand identity and brand guidelines of key commercial brands, ensuring a consistent brand tone of voice across marketing campaigns.
- Support the sales team with customer facing presentations and pitches, helping shape the view on market trends and the product portfolio innovation pipeline.
- Work in partnership with the sales team to present customer specific range plans, covering all aspects of commercialisation (POS, merchandising, promotion/launch, product placement etc.)
- Support the sales team in tenders and activation programs, creating customised programs, and other elements to ensure commercial brands are listed.
- Work with the Product Manager to identify new and unmet customer needs in the UK spirits industry, defining brand and commercial product opportunities.
- Analyse insights (market data, customer insight and feedback from the sales team) to help identify market and category trends in the spirits industry as well as subcategory trends: Gin, Vodka, Tequila, Rum, Whisk(e)y, Liqueurs, cocktails, RTD etc and support the team to build best in class category partnerships with customers.
- Work with the contract manufacturing team ("CDM") to publicise the brands capabilities across the spirits industry.
- Present market and performance data to the Commercial team, and Senior Leadership Team to drive marketing and business decisions and optimise marketing campaigns for maximum ROI.
- Develop relationships with the Key partners/ decision makers. Work with key stakeholders to create content to promote the company EVP.
The Successful Applicant
- Minimum 5 years' experience in relevant marketing and communications roles
- FMCG experience, preferably food & drink (ideally in the spirits industry).
- Demonstratable experience of successfully creating and implementing marketing plans
- Digital specialist in delivering engaging online content and managing social media accounts
- On and off trade marketing experience preferred
- Creative thinker with the ability to develop and drive new, innovative ideas for campaigns
- Strong communication and presentation skills
- Highly analytical and a commercial thinker, a clear ability to present robust and compelling insight/direction with a strong understanding of profit drivers
- Ability to use and interpret large data sets from key databases: Kantar, Nielsen, Circana, EPOS and other data sources, creating process and reporting output
- Knowledge of using, manipulating, and interpreting:
- EPOS Data - from retailers [e.g., Tesco] or other data companies (SMARTview)
- Panel Data - consumer trends on why the consumer is buying the product
- Advanced IT and online skills
What's on Offer
- Huge growth potential building out the commercial team in London alongside the commercial director
- Autonomy in your role
- Remote working/Hybrid working
- competitive benefits package
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