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Social Media Marketing Specialist

2 months ago

United Kingdom Gather & Gather Full time

At Gather & Gather, we are known as one of the UK & Ireland's most distinctive workplace catering experts, we are passionate about great food and great coffee and putting our employees and customers at the heart of everything that we do. We are seeking an energetic and creative Social Media Executive to own, manage and grow our brands’ social media presence across multiple social media platforms, through compelling top-quality, relevant and consistent on-brand content.
Confident across mainstream platforms, including Instagram, LinkedIn, Facebook, Yapster, and TikTok, you’ll curate and create content to drive engagement. Super-organised, you will managing multiple stakeholder relationships to plan and deliver a calendar of activities across a wide variety of venues and outlets whilst supporting wider-business organisational campaigns and priorities.
Part of a strong marketing business-wide marketing community and a specialist in your discipline, you’ll support others through supporting with content-generation and sharing your expertise outside your own division through training, advice and guidance.

You will be an engaging and effective networker, building relationships with site-based and central support teams, as well as helping build the employer brand through LinkedIn content. You’ll have strong relationships from senior exec and subject matter experts through to chefs and general managers, as you film them in their workspaces, You will also be asked to support with central function and group content too.

You’ll have a finger on the pulse of current social media trends, ideally across the wider food & hospitality industry, and be agile in jumping on these trends and bringing a fresh perspective. You'll also ensure we are maximising performance through testing, learning and refining so that we’re continually improving to growing our presence.

Content creation and management:
• Work collaboratively to build the overall strategy, using your expertise to guide creative planning
• Create all organic content through video and photography, from ideation to execution
• Build brand personality online and foster a community of engaged followers
• Be reactive and agile to meet changing priorities or jump on trends
• Work with third-parties – clients, suppliers, influencers, collaborators - to collaborate on content
• Ensure attention to detail and consistent brand execution of all content and captions
• Be proactive and responsive as required and lead communication with stakeholders
• Foster a sense of community and build relationships with followers
• Work alongside PR agencies, match influencers to campaigns to increase visibility amongst new audiences
• Support the people team with employer branding and sharing content for use on LinkedIn and the sustainability team for corporate messaging
• Suggest new methods and tactics to improve outcomes, share insights and recommendations to optimise content
Lead the analysis of performance across all social channels and evaluating performance to inform future tactics
• Minimum of 2 years’ experience in content creation in the food industry or similar.
• Interest in the reporting and analytics of social media, not just content creation
• Strong organisational and time management skills to balance desk time with content creation, ensuring we’re always planning, yet able to re-prioritise if business needs change
• Excellent communication skills both verbal and written
• A love of all things ‘food and drink’

Personal Development and Training opportunities
Life assurance scheme
Pension scheme
Holiday allowance
Private medical eligibility
A great wellbeing strategy – including access to our Employee Assistance Programme, salary finance
Family friendly support
Regular social events and communication with our leaders
A holiday purchase scheme
Recognition schemes and people awards
Long service awards
Access to some great high street discount vouchers
Cycle to work scheme