PR Manager

4 weeks ago

City of London Greater London, United Kingdom MacGregor Black Full time

Affiliates and PR Manager
Do you have proven experience in PR, affiliate marketing, and digital strategy within eCommerce or a founder-led brand?

MacGregor Black is currently partnering with a Premium Consumer Goods brand to recruit an Affiliates and PR Manager . This is a permanent , hybrid role based in London, UK.

The Affiliates and PR Manager will play a pivotal role in enhancing brand visibility and driving D2C growth, while maintaining strong retail relationships. This person will operate autonomously, managing PR, affiliates, and digital campaigns, with a strong focus on editorial content partnerships and leveraging the brand’s award-winning reputation and sustainability message.
This role is ideal for a passionate, commercially astute professional who thrives in a founder-led, entrepreneurial environment and understands the art of relationship building.

Develop and leverage the brand’s extensive award wins and sustainability credentials to secure high-value press and digital opportunities.
Develop compelling PR and content strategies to drive brand awareness and reinforce premium positioning.
Lead the affiliate marketing strategy with a focus on editorial content partnerships (via AWIN, Skimlinks, and related platforms).
Monitor performance through analytics platforms such as TripleWhale, making data-driven recommendations for growth.
Drive D2C channel performance, optimising traffic acquisition, conversion, and retention while balancing key retail relationships.
Collaborate with commercial teams to ensure consistent messaging and channel strategy.
Develop and implement initiatives to grow online sales while safeguarding long-term partnerships with retail stockists.
Act as a brand ambassador, representing the business in external communications and partner relationships.
Ensure the brand’s premium, sustainable, and purpose-driven positioning is reflected across all touchpoints.
Work closely with digital, content, and wider marketing teams to create and deliver impactful PR assets, campaigns, and events.

Minimum of 3 years’ experience in PR, affiliate marketing, or digital marketing, ideally within eCommerce and/or a founder-led consumer goods business.
Strong communication, relationship-building, and negotiation skills with a passion for connecting people and ideas.
Experience managing affiliate platforms (AWIN, Skimlinks) and confident using performance tracking tools such as TripleWhale.
Commercially astute with the ability to interpret data, optimise campaigns, and deliver measurable results.
Creative, proactive, and resilient with the ability to thrive in a fast-paced, entrepreneurial environment.
Passion for premium consumer goods and a deep understanding of how to translate a brand’s sustainability message into powerful customer communications.

Join an award-winning, values-driven consumer goods brand.
Drive D2C growth and shape a digital-first PR and affiliate strategy.
Competitive salary, bonus, and benefits package.

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