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Director of Income Generation
4 weeks ago
POST: Director of Income Generation RESPONSIBLE TO: Chief Executive
RESPONSIBLE FOR: Head of Community & Events, Head of Individual Giving, Head of Retail, Capital Appeal Manager, Innovation Manager, and I.G. Support Officer.
INCOME STREAMS: Retail, Legacies, Individual Giving, Appeals, Trusts and Foundations, Corporate, Major Donor, Community and Events.
JOB PURPOSE: Member of the senior leadership team with responsibility for leading a diverse portfolio of activities to generate income for the Hospice. Together with other senior leaders and the Chief Executive, be responsible for the day to day management and operation of PT. To sustain and develop a balanced, and diverse income generation portfolio, focusing on maximising income and developing enduring relationships with supporters and customers across our region. Identify new and innovative income generation opportunities to ensure Phyllis Tuckwell continues to be financially sustainable and can fund future growth in service provision. Ensure the integration of what we do and how we fund it is embedded across the organisation.
KEY RESPONSIBILITIES:
- Management and Leadership
- Provide direction, expertise, guidance, vision, and leadership to all teams on income generation activities, in a way that enables the teams to own the delivery of strategy and plans.
- Ensure all targets within business plans and budgets, and key performance indicators are met.
- Develop a clear supporter journey for all supporters of Phyllis Tuckwell. Ensure that this is implemented and monitored on a regular basis.
- In conjunction with the finance team prepare the annual budget and business plan for all areas of Income Generation.
- Produce updates and reports, tracking performance against strategy, operational plans and financial targets for Managers, Directors, and Trustees.
- Working closely with the Marketing and Communications team, build strong relationships, both internally and externally, to maximise the profile of the organisation and maintain high levels of engagement.
- Network extensively across the catchment and the sector building strong relationships and maintaining contacts in key organisations.
- Promote the hospices services acting as a spokesperson for the hospice at outside events or to the media as required.
- Ensure that data is kept accurate and secure and used to make data-driven decisions across the income generation teams.
- Ensure all activities are compliant with regulating bodies, e.g. Fundraising Regulator, Gambling commission, ICO, HMRC etc.
- Explore and develop innovative fundraising approaches, leveraging digital platforms, social media, and emerging trends to expand donor networks and reach new audiences.
- Ensure that risks are appropriately identified and managed across income generation and marketing and communications activities.
- Ensure that the importance of income generation is known across the hospice and that across the organisation, everyone understands their role in securing income.
- Create effective relationships with senior management team colleagues, collaborating and working jointly as part of a high-performing executive team.
- Encourage and facilitate creative thinking across the income generation teams. Promote a can-do attitude to increase effectiveness, drive income, and improve ROI.
- Training and Development
- Team
- Ensure the IG team receives appropriate training and development to assist them in their individual and team roles in order to improve efficiency and team morale.
- Personal
- Keep abreast of developments across the voluntary sector and to develop effective networks within the hospice movement and other organizations as appropriate.
- Identify appropriate personal development needs and agree with the Chief Executive so as to keep up to date with the range of professional and personal skills required by the post.
- Team
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