Senior Field Marketing Manager
3 weeks ago
ABOUT THE TEAM:
We build impactful experiences that drive awareness of Webex, educate users and prospects on Webex’s products and solutions, foster community, and deliver high quality leads to our sales team.
WHAT YOU’LL DOOur team is responsible for lead generation, customer facing content and building impactful partnerships inside and outside of Marketing. Your day-to-day activities could include working with our strategy team to identify growth opportunities with our existing customers inside EMEA. You could be on the road meeting a customer with a few of your Marketing coworkers, helping to capture a video and write a compelling case study. During annual and quarterly planning sessions you would likely find yourself representing the greater EMEA Marketing team with the greater Cisco organization. Based on your background we could also lean on some of your platform expertise to help improve our Marketo ABM process with the Marketing Operations team or investigate if it’s smart to support some of our Brand team’s social media posts with paid investment. This role will provide an opportunity to build and influence all the key levers of any marketing campaign.
KEY RESPONSIBILITIES:- Planning: Create and implement impactful marketing programs using a data-driven approach. Support and align with the EMEA sales team’s priorities, and focus on driving pipeline and revenue. Understand and deploy different strategies and plans to reach new prospects and drive expansion opportunities with existing customers.
- Integrated Campaign Management: Continuously invent and deliver fully integrated campaigns that drive sales results. Orchestrate multichannel campaigns, using channels and tactics such as digital, social media, web, Analysts, PR, virtual and in-person events, telemarketing and email. Also support and implement account-based strategies and programs.
- Sales Support: Be a partner to sales teams and leaders. Participate in sales team calls, in-person meetings, quarterly business reviews, and joint planning sessions to ensure alignment.
- Channel and Partner Marketing: Develop and execute joint marketing strategies aimed at driving growth and increasing revenue through our channel and partner ecosystem.
- Data Enrichment: Create and maintain comprehensive target account lists with customer profiles and personas to align marketing and sales in defining the target audience required to achieve sales goals. Work with sales to identify gaps in key personas as well as develop an acquisition strategy – through a broad range of tactics – to add key personas and deepen our relationship within existing customers.
- Return on Investment/Analysis: Set goals and define metrics for each marketing campaign including targeted lead flow to maximise pipeline generation and sales velocity. Monitor campaign metrics, conduct post-campaign evaluations, analyse and report on results, making recommendations for future optimisations.
- Research: Monitor competitor activities and industry trends.
- Bachelor's degree or equivalent experience in Marketing, Business, or a related field.
- Proven experience in B2B marketing, preferably in the SaaS industry.
- Experience with marketing automation and CRM tools, such as Eloqua, SalesLoft and Salesforce is highly preferred.
- Strong campaign orchestration, message optimization, persona and buying cycle experience required.
- Experience in evolving marketing programs based on performance data, feedback from sales and understanding of the business.
- Hands-on experience prioritizing running multiple initiatives, campaigns and deliverables simultaneously.
- Self-motivated, who can work independently and proactively to resolve issues, take ownership for tools and processes, with minimal supervision.
- Strong understanding of the EMEA market and customer needs.
- Excellent communication and interpersonal skills.
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